{"id":6190,"date":"2026-09-24T14:46:37","date_gmt":"2026-09-24T14:46:37","guid":{"rendered":"https:\/\/icon-era.com\/statistics\/?p=6190"},"modified":"2026-09-24T14:46:41","modified_gmt":"2026-09-24T14:46:41","slug":"southeast-asia-mobile-gaming","status":"publish","type":"post","link":"https:\/\/icon-era.com\/statistics\/southeast-asia-mobile-gaming\/","title":{"rendered":"Southeast Asia Mobile Gaming Statistics 2026"},"content":{"rendered":"\n<style>\n.cbg-article .meta{text-align:center;color:#555;margin-bottom:14px;font-size:15px;}\n.cbg-article a{color:#1a4fbf;text-decoration:none;border-bottom:1px solid #d6def0;}\n.cbg-article a:hover{border-bottom-color:#1a4fbf;}\n.cbg-article details{border-bottom:1px solid #e5e5e5;padding:14px 0;}\n.cbg-article details:first-of-type{border-top:1px solid #e5e5e5;}\n.cbg-article summary{cursor:pointer;font-weight:500;padding:6px 0;list-style:none;font-size:17px;position:relative;padding-right:28px;}\n.cbg-article summary h3{display:inline;font-size:17px;font-weight:500;margin:0;text-align:left;letter-spacing:0;}\n.cbg-article summary::-webkit-details-marker{display:none;}\n.cbg-article summary::after{content:'+';position:absolute;right:0;top:6px;font-size:22px;color:#555;}\n.cbg-article details[open] summary::after{content:'\u2212';}\n.cbg-article details p{padding-top:10px;margin-bottom:0;color:#333;}\n.cbg-article summary{transition:color .2s ease;}\n.cbg-article summary:hover{color:#1a4fbf;}\n.cbg-article details[open] p{animation:cbgFade .25s ease;}\n@keyframes cbgFade{from{opacity:0;transform:translateY(-4px);}to{opacity:1;transform:none;}}\n.cbg-article .strip{display:flex;flex-wrap:wrap;border-top:2px solid #1a4fbf;border-bottom:1px solid #e5e5e5;margin:0 0 8px;}\n.cbg-article .strip div{flex:1 1 140px;padding:16px 14px;border-right:1px solid #e5e5e5;}\n.cbg-article .strip div:last-child{border-right:none;}\n.cbg-article .strip strong{display:block;font-size:26px;font-weight:600;color:#1a4fbf;line-height:1.2;letter-spacing:-0.01em;}\n.cbg-article .strip span{display:block;font-size:14px;color:#555;line-height:1.45;margin-top:6px;}\n.cbg-article .tbl{overflow-x:auto;margin:18px 0 8px;}\n.cbg-article table{width:100%;border-collapse:collapse;font-size:16px;}\n.cbg-article th{font-weight:600;text-align:center;padding:10px 12px;border-bottom:2px solid #1a1a1a;}\n.cbg-article td{text-align:center;padding:10px 12px;border-bottom:1px solid #e5e5e5;}\n.cbg-article .src{font-size:14px;color:#555;margin:0 0 22px;}\n.cbg-article .chart{position:relative;height:320px;margin:18px 0 20px;}\n.cbg-article .chart.tall{height:420px;}\n.cbg-article .chart.short{height:220px;}\n.cbg-article .gauges{display:flex;flex-wrap:wrap;gap:20px;margin:18px 0 20px;}\n.cbg-article .gauge{flex:1 1 240px;text-align:center;}\n.cbg-article .gauge .chart{height:170px;margin:0;}\n.cbg-article .gauge p{font-size:15px;color:#333;margin:6px 0 0;}\n.cbg-article ul.refs{list-style:none;padding:0;margin:0;}\n.cbg-article ul.refs li{margin:0 0 8px;font-size:15px;word-break:break-all;}\n<\/style>\n<div class=\"cbg-article\">\n<p>Southeast Asian players downloaded 1.93 billion mobile games in Q1 2025 and spent $625 million through app stores. Sensor Tower ranks the region second worldwide on downloads and seventh on revenue.<\/p>\n<p>This guide covers Southeast Asia mobile gaming by country, off-store payments, Niko Partners forecasts to 2030, Vietnam, top genres, Garena&#8217;s Q2 2026 results and 2025 esports viewership.<\/p>\n\n<h2>Southeast Asia Mobile Gaming Statistics<\/h2>\n<div class=\"strip\">\n<div><strong>1.93B<\/strong><span>mobile game downloads, Q1 2025<\/span><\/div>\n<div><strong>$625M<\/strong><span>in-app purchase revenue, Q1 2025<\/span><\/div>\n<div><strong>870M<\/strong><span>downloads in Indonesia, Q1 2025<\/span><\/div>\n<div><strong>$5.9B<\/strong><span>SEA-6 games spending forecast, 2026<\/span><\/div>\n<div><strong>61.4%<\/strong><span>of surveyed players use only official game versions<\/span><\/div>\n<\/div>\n\n<h2>1.93 Billion Downloads, $625 Million Spent: Southeast Asia Mobile Gaming by Country, Q1 2025<\/h2>\n<p>Downloads rose 3% on Q4 2024, while in-app purchase (IAP) revenue rose 1%. The countries that lead on installs are not the ones that lead on spending.<\/p>\n\n<h3>Which country downloads the most mobile games?<\/h3>\n<div class=\"chart\"><canvas id=\"seaDownloadsPolar\"><\/canvas><\/div>\n<p>Indonesia recorded 870 million mobile game downloads in Q1 2025, up 9% quarter on quarter. The Philippines followed with 366 million and Vietnam with 329 million.<\/p>\n<p>Sensor Tower counts App Store and Google Play downloads only. Pre-installs, re-downloads and third-party Android stores are excluded.<\/p>\n<p>Downloads do not measure play time, which is tracked separately in <a href=\"https:\/\/icon-era.com\/statistics\/time-spent-gaming-by-country\">weekly gaming hours by country<\/a>.<\/p>\n<p class=\"src\">Source: Sensor Tower, Southeast Asian Mobile Game Market Insights 2025, Q1 2025<\/p>\n\n<h3>Which country spends the most on mobile games?<\/h3>\n<div class=\"tbl\"><table>\n<thead><tr><th>Country<\/th><th>Mobile game IAP revenue, Q1 2025<\/th><th>Change vs Q4 2024<\/th><\/tr><\/thead>\n<tbody>\n<tr><td>Thailand<\/td><td>$162 million<\/td><td>-6%<\/td><\/tr>\n<tr><td>Indonesia<\/td><td>$118 million<\/td><td>+1%<\/td><\/tr>\n<tr><td>Malaysia<\/td><td>$103 million<\/td><td>+7%<\/td><\/tr>\n<\/tbody><\/table><\/div>\n<p class=\"src\">Source: Sensor Tower, Southeast Asian Mobile Game Market Insights 2025, Q1 2025<\/p>\n<p>Thailand tops regional IAP revenue despite missing the top three for downloads. Sensor Tower attributes this to Thailand&#8217;s digital payment systems and willingness to spend in apps.<\/p>\n\n<h2>How Much Southeast Asia Mobile Gaming Revenue Passes Through App Stores?<\/h2>\n<div class=\"gauges\">\n<div class=\"gauge\"><div class=\"chart\"><canvas id=\"gpDownloadsGauge\"><\/canvas><\/div><p>91% of downloads came from Google Play, H1 2024<\/p><\/div>\n<div class=\"gauge\"><div class=\"chart\"><canvas id=\"gpRevenueGauge\"><\/canvas><\/div><p>57% of IAP revenue came from Google Play, H1 2024<\/p><\/div>\n<\/div>\n<p>Southeast Asia recorded 4.2 billion mobile game downloads in H1 2024, up 3.4% on the prior half. IAP revenue fell 3.0% to $1.16 billion, close to its H1 2020 level.<\/p>\n<p>Google Play carried 91% of those downloads but 57% of the revenue.<\/p>\n<p class=\"src\">Source: Sensor Tower, Southeast Asian Mobile Game Market Insights 2024, H1 2024<\/p>\n<p>App-store trackers miss a share of spending. Nearly one-third of players in Niko Partners&#8217; 2026 SEA-6 reports prefer buying in-game content through out-of-app payment methods.<\/p>\n<p>Thai respondents showed the strongest preference, at over 35.0%. Platform scope matters in other comparisons too, such as <a href=\"https:\/\/icon-era.com\/statistics\/mobile-gaming-revenue-vs-console-gaming-statistics-and-trends\/\">mobile versus console revenue<\/a>.<\/p>\n<p class=\"src\">Source: Niko Partners, SEA-6 market reports, published August 2026<\/p>\n\n<h2>Southeast Asia Games Market Forecasts: $5.9 Billion in 2026<\/h2>\n<div class=\"tbl\"><table>\n<thead><tr><th>Market<\/th><th>Player spending<\/th><th>Year<\/th><\/tr><\/thead>\n<tbody>\n<tr><td>SEA-6 total<\/td><td>Over $5.6 billion<\/td><td>2025 (reported)<\/td><\/tr>\n<tr><td>SEA-6 total<\/td><td>$5.9 billion<\/td><td>2026 (forecast)<\/td><\/tr>\n<tr><td>SEA-6 total<\/td><td>$7.0 billion<\/td><td>2030 (forecast)<\/td><\/tr>\n<tr><td>Thailand<\/td><td>Over $2 billion<\/td><td>2026 (forecast)<\/td><\/tr>\n<tr><td>Indonesia<\/td><td>$1.5 billion<\/td><td>2030 (forecast)<\/td><\/tr>\n<\/tbody><\/table><\/div>\n<p class=\"src\">Source: Niko Partners, 2026 Market Model and SEA-6 reports, published June to August 2026<\/p>\n<p>Niko Partners reports 4.7% growth for 2025 and projects a 4.8% five-year CAGR to 2030. Its six markets are Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.<\/p>\n<p>The model excludes console gaming in Southeast Asia. Player numbers are forecast to pass 300 million in 2026, with Indonesia above 126 million.<\/p>\n<p>IMARC Group uses a mobile-only scope. It sizes the Southeast Asia mobile gaming market at $3.7 billion in 2025 and projects $7.2 billion by 2034, a 7.33% CAGR.<\/p>\n<p>The two firms define the market differently, so their totals should not be added or netted. Worldwide totals sit in separate <a href=\"https:\/\/icon-era.com\/statistics\/gaming-industry-revenue-statistics\/\">gaming industry revenue figures<\/a>.<\/p>\n<p class=\"src\">Source: IMARC Group, South East Asia Mobile Gaming Market report, 2025 base year<\/p>\n\n<h2>What Do Vietnam Mobile Gaming Statistics Show for 2025?<\/h2>\n<p>Vietnam&#8217;s mobile game market generated $825 million in 2025, up 9.16% year on year, according to Gamota&#8217;s Vietnam Mobile Gaming Year-in-Review 2025.<\/p>\n<p>The report counts about 54 million mobile gamers and an average revenue per user of $15.27.<\/p>\n<div class=\"chart short\"><canvas id=\"vnPayersRange\"><\/canvas><\/div>\n<p>Only 7% to 10% of Vietnamese mobile players spend money on games. Between 2% and 3% qualify as high spenders.<\/p>\n<p>Gamota reports cash flow moving toward domestic payment methods rather than international app stores.<\/p>\n<p class=\"src\">Source: Gamota, Vietnam Mobile Gaming Year-in-Review 2025, published February 2026<\/p>\n\n<h2>Strategy and RPG Lead Southeast Asian In-App Spending<\/h2>\n<p>Strategy took 24% of the region&#8217;s mobile game revenue from January to August 2024. RPG followed with 23%.<\/p>\n<p>Sports game revenue rose 39% period over period, led by eFootball 2024 and EA SPORTS FC Mobile Soccer. eFootball 2024 topped the revenue growth chart and ranked second on revenue.<\/p>\n<p>Mobile Legends: Bang Bang stayed first on revenue after a 6% rise. Simulation was the most-downloaded genre, reaching 1.2 billion downloads, up 11%.<\/p>\n<p>Garena Free Fire led regional downloads, with a 54% gain across Southeast Asia. Honor of Kings launched regionally in June 2024 and ranked third for download growth.<\/p>\n<p>Worldwide spending by monetization model is covered separately in data on <a href=\"https:\/\/icon-era.com\/statistics\/gacha-game-revenue\/\">gacha game revenue<\/a>.<\/p>\n<p class=\"src\">Source: Sensor Tower, Southeast Asian Mobile Game Market Insights 2024, January to August 2024<\/p>\n\n<h2>Is Free Fire Publisher Garena Still Growing?<\/h2>\n<div class=\"chart\"><canvas id=\"garenaPayRatio\"><\/canvas><\/div>\n<p>Garena&#8217;s paying user ratio rose to 10.2% in Q2 2026 from 9.3% a year earlier, per Sea Limited. Quarterly paying users climbed 10.2% to 68.1 million.<\/p>\n<p>Quarterly active users were 666.3 million, against 664.8 million in Q2 2025. Average bookings per user increased from $0.99 to $1.15.<\/p>\n<p>Bookings reached $763.5 million, up 15.5%. Adjusted EBITDA was $429.8 million, or 56.3% of bookings.<\/p>\n<p>Free Fire drew over 100 million average daily active users, a figure set against PC data in this <a href=\"https:\/\/icon-era.com\/statistics\/battle-royale-player-count-comparison\/\">battle royale player count comparison<\/a>.<\/p>\n<p>Sea reports Garena globally, without a Southeast Asia split. Sensor Tower lists Free Fire from Singapore as the top global download in Q1 2025.<\/p>\n<p class=\"src\">Source: Sea Limited, Second Quarter 2026 Results, quarter ended June 30, 2026<\/p>\n\n<h2>Mobile Esports Viewership in Southeast Asia, 2025<\/h2>\n<div class=\"chart tall\"><canvas id=\"esportsHours\"><\/canvas><\/div>\n<p>Mobile Legends: Bang Bang (MLBB) filled five of the ten places on Esports Charts&#8217; 2025 mobile ranking by hours watched, including the top four.<\/p>\n<p>MPL Indonesia Season 15 led with 113,297,084 hours watched. Arena of Valor, whose Arena of Glory league runs in Vietnam, held four places.<\/p>\n<div class=\"tbl\"><table>\n<thead><tr><th>Tournament, 2025<\/th><th>Game<\/th><th>Peak viewers<\/th><\/tr><\/thead>\n<tbody>\n<tr><td>MPL Indonesia Season 15<\/td><td>MLBB<\/td><td>4,132,224<\/td><\/tr>\n<tr><td>MPL Indonesia Season 16<\/td><td>MLBB<\/td><td>3,110,921<\/td><\/tr>\n<tr><td>MLBB Mid Season Cup 2025<\/td><td>MLBB<\/td><td>3,069,302<\/td><\/tr>\n<tr><td>ESL Snapdragon Pro Series: Mobile Masters 2025<\/td><td>MLBB<\/td><td>2,769,107<\/td><\/tr>\n<tr><td>MPL Philippines Season 15<\/td><td>MLBB<\/td><td>1,802,089<\/td><\/tr>\n<\/tbody><\/table><\/div>\n<p class=\"src\">Source: Esports Charts, Most viewed mobile esports events of 2025, calendar year 2025<\/p>\n<p>Esports Charts excludes Chinese streaming platforms from these totals. Platform splits are tracked separately in <a href=\"https:\/\/icon-era.com\/statistics\/youtube-gaming-vs-twitch-viewership-statistics-2026\/\">YouTube Gaming and Twitch viewership<\/a> data.<\/p>\n<p>The 33rd Southeast Asian Games men&#8217;s Arena of Valor event peaked at 1,042,982 viewers in December 2025. On-site crowds are a separate measure, covered in <a href=\"https:\/\/icon-era.com\/statistics\/esports-tournament-attendance-statistics-and-trends\/\">esports tournament attendance<\/a> figures.<\/p>\n<p class=\"src\">Source: Esports Charts, Most viewed mobile esports events of 2025, calendar year 2025<\/p>\n\n<h2>FAQs<\/h2>\n<details>\n<summary><h3>Which Southeast Asian country spends the most on mobile games?<\/h3><\/summary>\n<p>Thailand. It generated $162 million in mobile game in-app purchase revenue in Q1 2025, ahead of Indonesia at $118 million and Malaysia at $103 million, according to Sensor Tower.<\/p>\n<\/details>\n<details>\n<summary><h3>How big is the Southeast Asia gaming market?<\/h3><\/summary>\n<p>Niko Partners puts SEA-6 player spending at over $5.6 billion in 2025 and forecasts $5.9 billion for 2026, excluding console. IMARC Group sizes the mobile segment alone at $3.7 billion in 2025.<\/p>\n<\/details>\n<details>\n<summary><h3>What is the most popular mobile game in Southeast Asia?<\/h3><\/summary>\n<p>It depends on the metric. Sensor Tower ranked Mobile Legends: Bang Bang first by regional revenue and Garena Free Fire first by regional downloads from January to August 2024.<\/p>\n<\/details>\n<details>\n<summary><h3>How many gamers are there in Southeast Asia?<\/h3><\/summary>\n<p>More than 300 million in 2026, based on a Niko Partners forecast for Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Indonesia alone counts over 126 million gamers.<\/p>\n<\/details>\n<details>\n<summary><h3>Are Reddit figures on Southeast Asia mobile game spending reliable?<\/h3><\/summary>\n<p>Check each figure&#8217;s source. Trackers such as Sensor Tower cover app stores only, while Niko Partners found nearly one-third of regional players prefer paying outside apps. Store-only numbers leave that spending out.<\/p>\n<\/details>\n\n<h2>Citations<\/h2>\n<ul class=\"refs\">\n<li><a href=\"https:\/\/sensortower.com\/blog\/southeast-asia-mobile-gaming-2025\" rel=\"nofollow noopener\" target=\"_blank\" class=\"external\">https:\/\/sensortower.com\/blog\/southeast-asia-mobile-gaming-2025<\/a><\/li>\n<li><a href=\"https:\/\/nikopartners.com\/7-billion-in-2030-opportunities-in-southeast-asias-video-game-markets\/\" rel=\"nofollow noopener\" target=\"_blank\" class=\"external\">https:\/\/nikopartners.com\/7-billion-in-2030-opportunities-in-southeast-asias-video-game-markets\/<\/a><\/li>\n<li><a href=\"https:\/\/cdn.sea.com\/investor\/2Q2026\/wFBC39MbqnfLb3MGY6LP\/2026.08.11%20Sea%20Second%20Quarter%202026%20Results.pdf\" rel=\"nofollow noopener\" target=\"_blank\" class=\"external\">https:\/\/cdn.sea.com\/investor\/2Q2026\/wFBC39MbqnfLb3MGY6LP\/2026.08.11%20Sea%20Second%20Quarter%202026%20Results.pdf<\/a><\/li>\n<li><a href=\"https:\/\/escharts.com\/news\/most-viewed-mobile-esports-events-2025\" rel=\"nofollow noopener\" target=\"_blank\" class=\"external\">https:\/\/escharts.com\/news\/most-viewed-mobile-esports-events-2025<\/a><\/li>\n<li><a href=\"https:\/\/www.quantumrun.com\/consulting\/mobile-game-statistics\/\" rel=\"nofollow noopener\" target=\"_blank\" class=\"external\">https:\/\/www.quantumrun.com\/consulting\/mobile-game-statistics\/<\/a><\/li>\n<li><a href=\"https:\/\/www.companieshistory.com\/gaming-industry-in-asia\" rel=\"nofollow noopener\" target=\"_blank\" class=\"external\">https:\/\/www.companieshistory.com\/gaming-industry-in-asia<\/a><\/li>\n<\/ul>\n<\/div>\n<script src=\"https:\/\/cdn.jsdelivr.net\/npm\/chart.js\"><\/script>\n<script>\n(function(){\nfunction run(){\nif(typeof Chart==='undefined'){setTimeout(run,120);return;}\nChart.defaults.font.family=\"'Inter',-apple-system,BlinkMacSystemFont,'Segoe UI',Helvetica,Arial,sans-serif\";\nChart.defaults.color='#444';\nvar 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