Helldivers also had the ironic memes surrounding it w comparison to starship trooper & there’s nothing like it.Helldivers 2 is a $39.99 Gaas extraction game, and didn't flop. So......
You got Escape from tarkov & other PC centric extraction centered around china/korea. Extraction isn’t a causal friendly type game like the director himself said.
You had the COD extraction that died & was lock behind the main game.
A extraction player is going to stick to Escape from tarkov because it’s more realistic unless marathon is free & most won’t cough up $40 for a pvp pve game that leans more pvp when they could stick to Valorant, Apex etc that are free. IMO best chance for this to blow up is free to play.
I didn’t even mention the YouTubers that will grift marathon as “Could this be PS next Concord” bringing up the ccu on steam