Because it is not their plan.
They are avoiding the thin margins in GPU business and focusing what really give them profits.
That means they are getting out of any GPU business and that include others GPU manufacture partners like AMD or Intel.
EVGA terminates relationship with NVidia
- Thread starter Bryank75
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They are avoiding the thin margins in GPU business and focusing what really give them profits.
That means they are getting out of any GPU business and that include others GPU manufacture partners like AMD or Intel.
They are shutting their GPU business and focusing in the others business that give them high profit margins.
And no… it is not all they do… they motherboards, power supplies, mouse, keyboard, cooling solutions, etc.
From owner talk power supply gives them 300% bigger profit margins than GPU for example.
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Wow! This sucks! I'm sorry to hear about how Nvidia treated that manufacturer.
I think Nvidia is very high and mighty towards the industry because they are so far ahead.
Most people now will just buy the base boards that are sold through Nvidia's own supplier. That's what I did for the 3090. Eventually Nvidia might build their own manufacturing plant and supply all the cards somewhat like Valve does with the Steam Deck.
There is no one in the AIB sector that makes cards as well as EVGA and treats their customers very well like EVGA has. They were the only ones to create a direct to consumer que for cards during the pandemic to combat bots/miners.
They are the only ones that do a step up program for people who buy cards close to a launch of a new GPU.
Their quality control also is very un-matched. BFG back in the day was the only card maker that came somewhat close when it came to warranty, testing ect.
It's sad that EVGA made more money off of PSU's than GPU's.
I hope this hits hard on NVIDIA. From what I know EVGA is not the only AIB that has had bad experience with NVIDIA.
AMD/RADEON is not perfect or absolved from having this behavior also. But from what I know, AMD gives schematics ahead of time, and lets retailers know roughly what MSRP is.
I hope this is a big FUCK you to NVIDIA. I use to be in good standing with them as a OEM Builder. But over time they kept increasing prices, and eroding the mid-range.
So fuck them is what I say.
Nah, they also make Power Supplies, Motherboards, Capture Cards, etc.
And given how much power draw the 40 series will allegedly have (as well as AMD's answer could potentially have) I think their power supplies may soon see an increase in demand.
Just gonna leave this video here as it goes a little more in-depth into what some other manufacturers and reps have said about NVIDIA off the record as well, and it's... really not a pretty picture.
I'm wondering if it's similar to a non-solicitation clause in a contract. Given they had access to NVIDIA's tech, blueprints, etc they may not be allowed to work with AMD or even announce intent to do so for at least X number of years to protect NVIDIA's intellectual property.
That's pretty much what I see happening honestly. Though when you read into it it's nothing crazy, the dude wants to retire and the changes Nvidia are making + his age he's rather go down with the ship than do anything else. The only reason I don't see him working with AMD or Intel is strictly not wanting to foster relationships again. I'm not worried about it really, it's just one vendor out of many. I was shocked more at the news than anything else and then I just went "meh" and moved on.That is huge
nVidia already forces thin margins in their GPU business and if more partners follow the example I can see nVidia GPU business being handled sole by Founder Editions with no more partners.
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I think PC is pulling out of the gaming market 
Seems more like he is tired with work with GPUs (and the thin margins) and don't want to sell the company.
The sentiment I had with his words is that he is basically opening the path for his retirement.
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I'm mostly over it.
I do think he has made some missteps and I am cautious / nervous about the GAAS push as well as PC ports.
That said, I am happy that supply for hardware is better and I like that there are rumors of a Pro and slim version on the horizon soon.
Every organization has to learn and a big company like Sony...it sometimes takes time for feedback to reach the people in charge and then for their change in direction to take effect.