It's okay to hate any soulless corporation. In fact, hate all of them, by all means. They're all out for your money, your energy and to take control over you.
It really only gets weird when you see what these companies to do to people, and then are ok with them, but instead hate their victims.
Food for thought.
in a perfect world, PlayStation fans would worry about criticizing sony, Switch fans would worry about criticizing nintendo, xbox fans would worry about criticizing microsoft so all three would perfect what they do best. However this is the real world where there is concern trolling. fans of another brand will hate on another brand to make the one they worship look good.
its very ironic many hardcore gamers complain about casuals ruining gaming but the casuals are probably the least of they worries in the video gaming world when the hardcore fans of each are busy damage controlling and concern trolling other products.
lastly there might be some good reason to hate a company, example, I bought an xbox one 6 years ago and it was the worst console I ever bought to be honest. I know third consoles are ussually cursed and happen to be the first consoles of each company I get first (N64 was the first Nintendo console my family got, PS3 was my first PlayStation while PS2 was usually my older brothers, and xbox One happen to be my first xbox.)
and N64 brought me so many good memories in my childhood (Mario 64, Mario Party 2, Bomberman 64, Mario Tennis, PokemonStadium)
PS3 brought so many good memories in my teens (MGS4, GTA 4, LittleBigPlanet, REsistance 2, Killzone 2 and 3, DMC4, Infamous)
but Xbox One didn't really do anything for me tbh. Halo 5 was cool and I got too bored to play thru gears 4.
I don't hate microsoft or xbox but I am not supporting them anymore since they practically gave up on the system and so did i