God of War franchise is the most profitable merchandise brand for PlayStation, according to a former Sony employee. Aaron Kaufman, who spent nearly 8 years leading marketing activities at Santa Monica Studio, claims that God of War products are the most popular gaming products among PlayStation fans.
As spotted by internet sleuth Timur222, Kaufman’s LinkedIn profile mentions that Santa Monica Studio’s social media presence is “the most highly regarded” in PlayStation’s portfolio. 2018’s God of War saw the developer’s social media posts generate 187 million impressions and $1.8 million “earned media” via The Lost Pages of Norse Myth promotional campaign.