Rumors Swirl Around E3’s Future as Sega, Even More Publishers Back Out - IGN
With Nintendo, Xbox, Sony, Ubisoft, and now Sega and Tencent all skipping E3 2023, a growing number of developers and publishers are expressing concern that the promised triumphant return of gaming’s biggest event may not happen after all.
ign.com
IGN reporters have spoken with numerous individuals in publishing and PR who typically have knowledge of event strategies, all of whom expressed concern about the status of this summer’s event. Many told us that they hadn’t heard of anyone else who was planning to attend for sure, and some said they felt there had been a significant lack of communication from the ESA and organizer ReedPop as to what exactly they should expect from the show. Several described the situation as one where everyone was waiting for someone else to be the first to jump, but no one was willing to take the leap – and time was running out.
As one knowledgeable source put it ahead of the Monday news of Ubisoft’s departure from the show, “There’s no possible way this show can happen.”
Neither ESA nor ReedPop responded to IGN's request for comment in time for publication.