Another possible option for Sony. And this stems from the fact Apple and Sony have always had a nice history together. Right down to how much Steve Jobs admired Sony. Steve Jobs was inspired by Sony and always talked so fondly of Sony. Sony could merge or partner with Apple to go take on microsoft. Any kind of paternship where Sony retains full control of Sony could be of benefit. NOT selling to Apple. Not giving up shares to Apple BUT a mutual partnership where Sony retains full control while having access to Apple's muscle and immense wealth to fight off microsoft