New Xbox Campaign Seemingly Suggests Xbox Is More Of A Service Than A Console

[Fenton]

New Xbox Campaign Seemingly Suggests Xbox Is More Of A Service Than A Console - Gameranx

A new Xbox campaign involves labeling just about every device on an Xbox. Are we seeing the transition to a service rather than a console?

gameranx.com

This Is an Xbox - Xbox Wire

Our new campaign, This Is an Xbox, invites people to play with Xbox across multiple devices and screens.

news.xbox.com

 

[voke]

goodness gracious who signed off on this

 

[ethomaz]

lol at the Series S

Imagine they putting a PS5 playing Sea of Thieves... this is Xbox

 

[Evilms]

 

[On Demand]

This is an Xbox

 

[SuperPotato]

There's no way the PS image is real.

 

[ethomaz]

There's no way the PS image is real.

It is a Series X in the place of PS5…

 

[Evilms]

There's no way the PS image is real.

Of course it's fake, but it's still true, and you can even add the switch with the new policy of Microsoft and Nadella of porting xbox games everywhere.

 

[SuperPotato]

Of course it's fake, but it's still true, and you can even add the switch with the new policy of Microsoft and Nadella of porting xbox games everywhere.

It is a Series X in the place of PS5…

Yeah of course but with MS these days, you never know, lol.

 

[Kokoloko]

Steamdeck is an xbox.. There gonna start using 3rd party hardware for their devices soon
But yeah this is the new direction.
Next there will be 3rd party handheld/home console/PC hybrid devices from Asus etc doing Windows/Xboxs. Valve is already half way there too

 

[Airbus]

We kill tango studios

This is xbox

 

[Sloane_Ranger]

My God they have fallen so far (xbox marketing) - as someone who worked with them on the 360 launch and then the first 3 years of its lifecycle (from the Advertising AOR side), they always had a hard time internally approving big ideas, but this, this is just sad. There are so many creative ways they could have showcased that xbox games will be available everywhere.

 

[Gods&Monsters]

Ozempic Phil came up with this shit?

 

[saltyashell]

So their great idea is to lift the branding style of Impossible Meat?

 

[Bryank75]

 

[Monkeyclaw]

Xbox isn't anything. That's the fun part. It lost all identity and is desperately trying to find one.

It's pathetic.

Fun and sad thing all at once is that they honestly think it works this way.

My mobile phone runs on Android. So its not an xbox.
My laptop runs ChromeOS. So its not an xbox.
My Quest 2 doesnt even have access to Gamepass. How can this be an Xbox?
A SMART TV isnt an Xbox

They can keep flinging marketing shit, but none is sticking atm. Same as with their own made up metric "engagement numbers".
We can't do anything but feel sad for them and laugh at them at the same time.

Just because MS says something, doesn't make it so.

My phone or any others will never be an xbox. Same with my TV, waffle iron, fridge display etc. An Xbox is a physical device with shitty sales from MS.

Not my LG TV. How dare they even compare it. At least my tv is value for money. Which automatically makes it NOT AN XBOX.

Phil if you are really listening and are hearing us like you stated: FUCK OFF!

THIS is also an Xbox

 

[TubzGaming]

 

[Etifilio]

the sad part? PlayStation will go the very same route

 

[Yurinka]

They now call Xbox to their multiplatform ecosystem, the different places where you can play their games either natively or via streaming.

 

[Airbus]

Question of the day

If xbox is dead what will happened to the elder scroll 6 project? Currently the biggest project under their leadrship

Since Bethesda is microsoft division mow

If it gets shut down down like tango well shit that will cause alot of uproar since many people anticipate that game