I don't even know anymore. This is how Microsoft have operated for 5 years, half a decade now, and you still refuse to acknowledge what their strategy is? As they're spending $70B on Activision?
Everything you wrote can be summed up as "sales dont matter." Ok maybe to microsoft the company, sales no longer matter, for now. For individual studios and creatives? They absolutely matter hence almost every xbox studio having studio founders and talent leave on a almost monthly basis.
Like this comment.
First off, prove that "almost every xbox studio having studio founders and talent leave on a almost monthly basis.".
Second, do you not see how Microsoft has prioritized buying publishers and signing new Game Pass deals over maximizing "unit sales".
If I detail Microsoft's strategy since 2018 and you come to the conclusion that sales don't matter, that's your conclusion.
So fuck the game industry let's suck Microsoft schlong
And then there's shit like this. What are you on about? How does me detailing Microsoft's strategy = what you posted? Are you afraid of Game Pass?
It's like I'm reading some kind of PR speech from a Microsoft employee
To be honest, it just doesn't make sense.
GamePass can't reach 30 million subscribers for how long? Two years?
All these marketing slogans make no sense if the investment from the cost of games is not returned in full.
Everything Microsoft has been doing for the past 5 years has been spending money on the xbox brand with no real return.
And if the position of their consoles in the market (Together with the position of subscriptions) does not change dramatically, then all this bullshit about "BILLIONS OF PLAYERS IN HALO INFINITY" will not make any sense
Again, me just saying what is plain as day about Microsoft's strategy = PR?
Damn, guess if anyone dares to say Sony is successful because they make quality games and hardware, that's PR!
Game Pass subscriber history
April 2020: +10M
September 2020: 15M
January 2021: 18M
January 2022: 25M
They haven't had a big new game in the service since holiday 2021. Forza Horizon 5 and Halo Infinite in holiday 2021 was the last big event for Xbox, and either Starfield or Activision games going in Game Pass will be the next major event, 18 to 21 months later.
It's actually impressive that Game Pass can maintain 25M subscriptions, if it's still at 25M.
If you can understand why MS...
- Dropped the number of titles in development and takes years to release a single game
- Dropped the quality of their own first-party in both content and overall presentation
- Focused in GAAS games
... and can't even question that strategy.
Then you is more biased than I thought you ever where... you eat MS marketing at breakfast.
I will be fine because I don't play on Xbox but who know how much these that play will sufer until left the boat
I've absolutely questioned why Microsoft has had a year plus long drought since 2021. That's not because of the Game Pass strategy lmao that's just a shit job of making sure big games come out at a decent pace.
Also uh, what quality drop? Their recent games like Hi-Fi Rush and Pentiment were received well, and their last major games FH5 and Halo Infinite won plenty of critic and fan votes?
Even with GAAS, Microsoft has plenty of single player games in development like Starfield, Hellblade 2, Avowed, etc.
And to burst your bubble Sony is going hard into GAAS as well.
And again, using my eyes to see what Microsoft is doing, is me eating Microsoft marketing.
Just like how I didn't know what I was talking about with Series X being in low supply, I was just making excuses or whatever, but once Mat from NPD says the exact same thing everyone moves on
Hardware numbers don't matter, software sales don't matter, market share doesn't matter, profit doesn't matter.
Do subs still matter or have we also moved past that now that MS hasn't updated the numbers in a long time and missed their targets?
There is absolutely nothing impressive about Xbox except the amount of money MS is still willing to spend to keep it going.
Is everything black and white? Microsoft has different priorities compared to Sony and Nintendo. Are you going to question why Nintendo is making the Switch and not a direct competitor to PS5 and Series X, or do you realize Nintendo's hardware priorities are different?
Hardware obviously matters, it's a quick and easy way to sell more Game Pass subs. We've seen recently in the last FY report for Microsoft that Game Pass growth was far less than expected which is due to console sales not really growing at a 2x rate. The only source of major growth right now for GP has been the PC side.
If Microsoft cared 0 about software, they'd stop selling games and force you to buy Game Pass for Starfield. They aren't doing that though.
This.
Youre correct, NOTHING MATTERS, except stamping sony out of the games industry. Thats Xbox's charter at this point.
Yeah, absolutely... >.>
Come on, are Game Pass and player numbers that scary?
their games are not hyper popular. like, at all.
Bethesda games are which is what I said. This is not debatable. Elder Scrolls and Fallout 3 and 4 are some of the most popular games to ever exist.
I also want a lapdance from Jennifer Lawrence. Doesn't mean it will happen, but hey, if we do live in the multiverse, somewhere another me is enjoying it right now.
How many copies did they sell?
It shouldn't upset anybody if the game is played by 10, 20, or 50M people. But the point here, which you're trying to strawman yourself out of, is SALES.
Let's make this simple: You release a game which cost you 200k to develop. You decide to put it on gamepass for 200k, breaking even. Your game ends up being played by 2M people. Do you know how much money you made? 200k.
Now, on the same scenario, you release your game and sell 25k copies. Each copy is being sold for 20 dollars. Even after store fees and taxes, you're making a profit.
Which one would you prefer? To make money out of your creation or to watch people say they're very happy they got it for free?#
They are real users, and they're also very stupid. They're contributing towards an industry that will not be able to fund games from sales, and will need to fund them with even more microtransactions. Imagine paying to access fremium games.
Of course its not, because MS had to come up with their bullshit metrics to justify keeping a failed business open. As for "streaming logic 101", it's working great for all the streaming companies. It's absolutely a profitable endeavour that doesn't cannibalise your returns whatsoever.
Is it though? Let's do some math. If I'm subscribed to gamepass, I pay 144 quid per year. 2 games is 160 quid more or less if AAA. Let's say after manufacturing and retail costs, 2 games is 100 quid gross. Oh no, i'm losing money! However, my beautiful streaming service requires millions thrown at it to maintain infrastructure, add more games, etc. So in the end, the lad that buys 2 games per year is actually more profitable to me than the guy that subscribes and gets all the crap "for free".
Now, microsoft may prefer the streaming scenario because they want to devalue gaming, but that's their whole angle: Gobble the industry, devalue it, and shovel people on their shit service.
They bought them to keep their games away from the competition first and foremost. The second objective yeah, to bury them on gamepass and eventually close their studios because those games will not be profitable.
Xbox was never profitable except for a couple of quarters. Trying to ignore this is being willfully ignorant.
And this post as well, do I have to bring up all the indie devs that sing the praises of Game Pass and how sales for their games on other platforms get boosted because of word of mouth?
This isn't a zero sum game.
The absolute fear I'm reading from some of these posts about Xbox and Cloud gaming and Game Pass are out of this world. Please get out of this 2014 EA Access is going to ruin gaming phase, please.
Nintendo will still make Mario and Zelda, Kratos will still get his God of War games on PS6 7 and 8. Steam isn't going to get absorbed into Microsoft. Etc etc.
Devalue the industry lmao because that argument really worked last year for Sony when trying to stop the ABK deal.
@Welfare if sales didn't matter anymore for Microsoft, they'd have stopped reporting Xbox sales revenue altogether. Or, we'd get a LOT more of those player metrics you care about so much, in the fiscals.
Instead we don't even get Game Pass subscriber counts NOR Game Pass revenue figures, for a service that is claimed to be driving so much player engagement and user metrics? Surely huge growth in user metrics could be correlated to some precise degree in Game Pass revenue, and if the metrics are so great, therefore the revenue so great, ...why has Microsoft not once given Game Pass revenue figures for ANY quarter or fiscal year?
Heck, I figure you'd be pressing for that a lot more. After all, you say "sales don't matter", but even you acknowledge console sales matter because you're obsessed with trying to figure out Xbox's through hardware revenue figures. If you're here saying software sales don't matter, and advocate that Microsoft's strategy is pivoted around Game Pass, then why are you saying silly metrics like how many people downloaded/booted up a game (because that's the baseline for metrics like " millions players played (x) game") matter just as much if not more than copies sold? Shouldn't someone like you be asking for the revenue boosts specific games bring to a service like Game Pass, at the very least?
You have completely different metrics for measuring the success of Xbox hardware vs software vs services and ironically they all take the path most convenient to propagate a successful Microsoft image in gaming even if real data doesn't support it. But worst than that, the inconsistency betrays your own revenue driven logic and makes Microsoft as a company look stupid. These companies, even Microsoft, ultimately care about money. Revenue. Profit. MAUs, number of balls thrown in space, number of miles driven don't mean shit if it's not contributing to the bottom line.
Considering Microsoft have yet to share Game Pass revenue figures with shareholders, and don't provide 1P software revenue figures either for that matter, the most sensible conclusion is that these things are probably not looking very good in their numbers, regardless of any throwaway player metrics can be tossed around.
Microsoft is shit company that hides data and will probably hide Activision data when they fully integrate.
Like, they wouldn't even report XBS sales when it was above XB1 since Q2 2021. Game Pass numbers only came out when it was either a milestone or the end of the year. Maybe we get an update when the ABK deal closes because the 25M number was given when the ABK deal was announced, but we'll never get quarter to quarter numbers.
But on the matter of revenue, Xbox has been making more than ever. Content and Services specifically have been making around $12B a year since 2020. I mean, the strategy is working.
Content and Services Calendar Year
2018: ~$8.8B
2019: ~$8.7B
2020: ~$11.6B
2021: ~$12.6B
2022: ~$12.0B
Also, my preferences on how to gauge Xbox's success and Microsoft's preference are two completely different things. And again, me explaining Microsoft's strategy since 2018 is not advocating.
People have been saying for years that hardware for Xbox doesn't matter and I will always fight that. An Xbox with 50M units and 100M units will greatly impact how many subscribers Game Pass has. Problem is, the market for dedicated hardware is pretty much solved. At most, a game console is going to sell between 100M and 150M. The combined market for PS/Xbox is ~170M to 180M for the past three generations. We can also see PlayStation Plus subscriber numbers stagnate around 50M, so even if Xbox does 100M, Game Pass most likely caps at 40-50M
The only way to grow that number is what Microsoft is doing. Investing in cloud and PC. Personally, I hate that the Cloud servers use Series X chips because those are chips that should be in actual X units to be bought. I think 1-2M Series X's would be better than server blades, but 10M people have used Xbox Cloud Gaming
.
Also to the clown calling me a retard, you do realize Xbox is still making money right? They've made more money in the past 3 years from games and services than they did the 5 years prior.
2015-2019: ~$35.75B
2020-2022: ~$36.10B
Just keep crying or whatever it is that you're doing, that Xbox has been successful in making an alternative to outright buying games.
Again, it's been 5 years since Microsoft has pivoted to Game Pass. Get over it.