Xbox is dying as a platform. Players there don’t buy games, they rely heavily on Game Pass. Meanwhile, PlayStation thrives on AAA exclusives that drive hardware and software sales. Marathon is a highly anticipated title from Bungie, a studio known for shaping the FPS genre. Making it exclusive to PlayStation would give Sony another killer app and bring more players into the ecosystem.
Canceling the Xbox version of Marathon would:
- Increase PS5 hardware sales, specifically in the US.
- Strengthen the PlayStation ecosystem.
- Show Sony's commitment to defending its market leadership.