Ubisoft seeks to replicate the success of Ghost of Tsushima in Japan with Assassin's Creed Shadows

[John Elden Ring]

The next release to be set in Japan is Assassin's Creed Shadows. With this in mind, Shadows' head producer, Karl Onnée, says he is looking to replicate the success of Ghost of Tsushima in Japan with Assassin's Creed Shadows with an authentic product.

It's important from an artistic perspective, but also from a commercial one, too. Assassin's Creed Shadows is an opportunity for Ubisoft to grow the series in Japan. It's unusual for Western-developed action games to sell in large quantities in Japan, but it does happen, and one notable example is Sony's Ghost of Tsushima, which is also a historical action-adventure game set in Japan and developed in the West (by US studio Sucker Punch). That game went on to sell over a million copies in the country, and Ubisoft will be looking at that as an indicator of what's possible here. All of this means it's vital Shadows is as authentic as possible.

"Obviously when we make a game, we are trying to appeal to a global audience,"

- Onnée tells us.

"Since we are making a game in Japan, we do hope to appeal to more Japanese players. So, it is very important that we try to be as authentic as possible. We come from a humble position of we don't know anything and we need to learn everything from scratch. We are making sure we respect things, because that is something very important to Japanese people, as it is in many other countries. When you come in, you don't want to come in as if you know everything. We want to build something that when they see and play it, they will recognise their own country."

Source

 

[Hatefield]

The fact they had to make an apology towards the Japanese before the game is out has already doomed the game there.

 

[Shadow2027]

Seeks to replicate the success of Ghost by spitting in the face of Japanese culture and history

 

[Johnic]

LMAO, good luck with that.

 

[Shmunter]

Can you bypass playing as the African character and just go with the Ninja girl?

 

[Zzero]

Can you bypass playing as the African character and just go with the Ninja girl?

Its far more than just that, they'll never be able to compete with something like RotR on accuracy, the number of little things they'll miss out on by not growing up immerced in historic Japanese culture or speaking Japanese natively to look stuff up on Wikipedia. GoT at least based itself off of chanbara cinema and stunning visuals you have long since stopped seeing in Ubislop. Ubisoft isn't going to be able to hide behind that and in a "new market" like Japan the game is going to mired in the ridiculous animus/genetic memories bullshit that stopped being relevant after 3.

 

[Entropi]

I thought it was a parody article. Let’s see if Gene Pak trashes this game for not being created by Japanese devs.

 

[laynelane]

I thought it was a parody article. Let’s see if Gene Pak trashes the game for not being created by Japanese devs.

It does come across as a parody article, doesn't it? I particularly enjoyed "we are coming from a humble position" and their use of the word "respect".

 

[PlacidusaX]

Not happening. This won't end well.

 

[Savagefrogdemon]

You all still doubting assassin's creed after Valhalla sold 15 million copies.

 

[Johnic]

You all still doubting assassin's creed after Valhalla sold 15 million copies.

What do sales have to do with quality?

 

[Gediminas]

they will really please japanese with that chinese architecture and hip hop

 

[quest4441]

You all still doubting assassin's creed after Valhalla sold 15 million copies.

Valhalla or for that matter any AC sells for 30% off in a month, all ubisoft games make most of their sales at discounts same like Borizon

 

[Summer Nightmares]

What do sales have to do with quality?

When Ubisoft talks about replicating the success they are probably just talking about sales or revenue. There is no way Shadows is going to be as good as GOT but its probably going to make a lot of money. Valhalla made over a billion dollars.

 

[Johnic]

When Ubisoft talks about replicating the success they are probably just talking about sales or revenue. There is no way Shadows is going to be as good as GOT but its probably going to make a lot of money. Valhalla made over a billion dollars.

Doesn't look like it. AC already sold more than GoT. They wouldn't need top chase its success. They're talking creative side here.

 

[Summer Nightmares]

Doesn't look like it. AC already sold more than GoT. They wouldn't need top chase its success. They're talking creative side here.

You might be right. I loved GOT and it was my first game when I bought my PS5, but it always felt like just a really well crafted Ubisoft game.

 

[Gediminas]

someone comparing PoP AC games to fresh and newly made game.. not ridiculous at all.

 

[Zzero]

You all still doubting assassin's creed after Valhalla sold 15 million copies.

In Japan? This thread is about sales in Japan.

 

[Dabaus]

You all still doubting assassin's creed after Valhalla sold 15 million copies.

This probably maxes out at 10 million tops. Everything about it has been controversial and not in the good ways, its only on current gen systems and pc as well. I wouldnt be surprised if it tops out at 8 million.

 

[Kokoloko]

The thing is, as much as people try and make out that GOT, Horizon, Rise of Ronin and Spiderman are just AssassisCreed with PS characters. The combat in these games, and everything else is so much better than AC.

AC will sell anyway but I dont think it will be a semi hit in Japan like GOT was. Maybe