Anybody feel like me or am I overreacting?
I think you are over reacting. In recent years they increased communication, but using their own channels.
Instead of making only one or two presential conferences per year for relevant announcements and updates (traditionally E3 and TGS, sometimes instead of TGS at Gamesscom ot PS Experience) they now make many different digital events (State of Play/PlayStation Showcase/etc) across the year, plus also sometimes also have spare announcements in Game Awards, Doritos Summer Fest, CES, etc.
On top of that, they also make many nice announcements or updates at the PS Blog and spread them via their social media channels. As could be the recent NG+ info for GoWR or the typical 'afternoon with several PS Indies showcases'.
Their social media channels broke many records for the industry specially compared to their direct competitors. They have the biggest amount of followers and subscribers on Instagram, Twitter, Youtube etc and also achieved record engagament with some posts and videos.
They announce their stuff via their own channels, controlling the message, and then all the media covers it. Their announcements and releases are covered by basically everybody that makes sense, and the amount of reviews on MC is an example. They also often get great reviews (there are some haters and people with other tastes, obviously), many years being the best reviewed or one of the best reviewed publishers or games.
They get recognized earning a shit ton of awards every year. In many years, getting a PS exclusive as the most awarded game, and being the publisher who gets more awards.
Hermen and Jimbo give a few interviews per year, but they are focused on their job which is not to give interviews. Often what they say is misinterpreted making them sound bad or people take some sentence and put it out of context to make it sound bad. But that is not their fault.
But if we look at the results of this communication we see that they achieve record metrics in basically everything: the monster demand selling out their consoles, record sales of consoles (when enough are available) and games, awesome reviews and record amounts of awards, and also achieve record numbers in social media accounts (Instagram, Twitter, Youtube...) not only for themselves but also compared with their competition.
Meanwhile real voices for PlayStation, that have been there for years and done things the hard way (starting from nothing) have been ignored.... Last Stand Media, Jaybari, MBG, Crossfire Podcast, BRAP, Reforge gaming, Mystic etc...
Sony's PR, like any other big publisher or console maker, cover a shit ton of gaming media channels but obviously can't cover every single one of the many millions that there are in the world. So they focus in the main ones, which obviously are the bigger ones. If new smaller ones do a great job over time and grow enough will be noticed by them and will receive codes and press releases etc.
Sony is focusing on real things that gives allure to their brand, what you think it has more impact? A Oreo Xbox cookie or a giant hammer in London!?
If we look at the results (social media metrics, consoles/games/game subs sales, reviews, awards...) Sony wins by a big margin.
