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Forums  ›  Gaming
Xbox 
July 2026
"For the first time, we are establishing a Chief Operating Officer with end-to-end P&L responsibility across content, hardware, platform, and services. Helen Chiang has been promoted to this role and will report directly to me."
November 2026
"Xbox is losing its first chief operating officer (COO) after creating the new role just a few months ago. Helen Chiang is leaving Microsoft today"
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Xbox gets P&L from MS veteran of 21 years and she lasted 3 months.
Helen must've thought that they don't pay her enough for her to deal with all that shit lmao.
 
If those fat MS bonuses are tied to Xbox’ performance, well, I don’t blame her.
 
Asha is running Xbox like an erratic startup. It does seem like Satya is happy to let her do whatever the hell she wants to do.

I do wonder how much of this Amy Hood and MS board members are gonna tolerate.

I feel like there is a war going on between Xbox and Microsoft right now, and that's why we are seeing so many experiments.

Amy Hood / Satya are like "OK, we'll try making Gears exclusive to sell Xbox consoles, but we also have to try day and date exclusives with Fable, and timed exclusives with Forza"

So the experiment with Gears failed spectacularly. That's pretty much ammunition to not go forward down that path. And now with Xbox sales declining by double digits again with exclusives, it shows they have nowhere to go but multiplatform.

It was a sent to die test.
 
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