Gacha game revenue changed hands at the top in August 2026, when a Japanese title in its eleventh year overtook the three HoYoverse games that had led the summer. This guide sets out the August rankings, per-download spending in Japan, the first full year of Umamusume overseas, and how gacha spending sits inside the wider mobile market.
Gacha Game Revenue
- Fate/Grand Order led gacha mobile revenue in August 2026 at an estimated $41 million.
- Player spending on Fate/Grand Order hit $57.7 million in August 2026, with $54 million of it in Japan.
- Fate/Grand Order averaged $500 to $600 per download in Japan over the three years to August 2025.
- Umamusume: Pretty Derby took $105.7 million outside Japan in its first year overseas.
- Of 2,172 Japanese live-service and gacha titles that have shut down, 70.9% closed before their third year.
Which Games Led Gacha Game Revenue In August 2026?
Fate/Grand Order topped the August 2026 gacha chart at an estimated $41 million in mobile revenue, ahead of Genshin Impact at $38 million and Honkai: Star Rail at $30 million.
Games are ranked on revenue combined across every region they operate in, not on a single store or country. Wuthering Waves and hololive Dreams both landed on $24 million.
| Rank | Game | Estimated mobile revenue |
|---|---|---|
| 1 | Fate/Grand Order | $41M |
| 2 | Genshin Impact | $38M |
| 3 | Honkai: Star Rail | $30M |
| 4 | Naruto Mobile | $28M |
| 5 | Pokémon TCG Pocket | $26M |
| 6 | Zenless Zone Zero | $25M |
| 7 | Wuthering Waves | $24M |
| 8 | hololive Dreams | $24M |
| 9 | Arknights | $23M |
| 10 | Love and Deepspace | $18M |
Source: EOG gacha revenue tracker, estimated mobile revenue (iOS and Android) combined across regions, net of the store cut, August 2026.
Two trackers land close on the category total. EOG puts the 100 gacha games it follows at an estimated $616 million for August 2026, while GACHAREVENUE recorded $632,598,750 across its own tracked set, down 2.98% on July.
Downloads moved the other way. GACHAREVENUE logged 29,229,500 installs across its tracked games in August 2026, up 15.70% month over month. Three of the top six titles are HoYoverse products, and the fuller MiHoYo portfolio figures put that concentration in context.
Source: EOG gacha revenue tracker and GACHAREVENUE (Sensor Tower estimates, China Android modelled at 1.75x China iOS), August 2026.
How Much Did Fate/Grand Order Make During Its Anniversary?
AppMagic tracks the same game on a different basis, counting gross player spending on the App Store and Google Play only. On that measure Fate/Grand Order made $57.7 million in August 2026, more than double July’s $22.5 million.
Japan supplied $54 million of the August total, or 94%. Daily spending reached $4.6 million on August 15, above any daily figure from the previous five anniversaries but short of the game’s record $5.6 million on January 1, 2021.
| Metric | Figure |
|---|---|
| August 2026 player spending | $57.7M |
| July 2026 player spending | $22.5M |
| Japan share of August 2026 spending | 94% |
| Peak day, August 2026 | $4.6M (August 15) |
| Lifetime peak day | $5.6M (January 1, 2021) |
Source: AppMagic estimates via PocketGamer.biz, gross App Store and Google Play player spending, August 2026.
Gacha Game Revenue Per Download In Japan
Sensor Tower ranked Japan’s top five mobile games by average revenue per download over the three years to August 2025. Fate/Grand Order sat in a band of $500 to $600, while the other four fell between $100 and $200.
Sensor Tower described the Fate/Grand Order figure as overwhelmingly high. The same report counted more than 12 million downloads in Japan between the 2015 launch and August 2025, and more than $6 billion in Japanese revenue.
| Title | Average revenue per download |
|---|---|
| Fate/Grand Order | $500 to $600 |
| Monster Strike | $100 to $200 |
| Umamusume: Pretty Derby | $100 to $200 |
| Professional Baseball Spirits A | $100 to $200 |
| Puzzle & Dragons | $100 to $200 |
Source: Sensor Tower via Automaton West, Japan App Store and Google Play, three years to August 2025.
Why Fate/Grand Order Converts Installs So Well
Paid advertising accounts for less than 20% of new Fate/Grand Order players, against a genre norm of heavy paid acquisition. Separate research cited by Automaton West put 90-day retention at 25% of new players.
Umamusume Gacha Game Revenue Outside Japan
Cygames launched Umamusume: Pretty Derby worldwide on June 26, 2025. The game earned $105.7 million on mobile outside Japan in the twelve months that followed, which AppMagic counts as 5% of lifetime revenue against a $2.8 billion global mobile total.
The United States contributed $74.3 million of that overseas figure, or 70%. Canada followed at $5.7 million and Australia at almost $4.3 million.
Spending arrived early. Month one brought $20.2 million, month two $22.5 million and month three $10.4 million. Daily overseas spending peaked at $2.2 million on July 16, 2025, alongside the Brand New Friends story update and the Kitasan Black support card banner.
| Market | First-year overseas revenue | Share |
|---|---|---|
| United States | $74.3M | 70% |
| Canada | $5.7M | 5% |
| Australia | $4.3M | 4% |
Source: AppMagic estimates via PocketGamer.biz, gross mobile player spending outside Japan, June 26, 2025 to June 2026.
Pokémon TCG Pocket Gacha Game Revenue And Downloads
Pokémon TCG Pocket passed 100 million global downloads in late February 2026, sixteen months after its October 30, 2024 launch. Sensor Tower ranks it the top-grossing mobile card battler of all time by in-app purchase revenue.
The game accounted for nearly 37% of in-app purchase revenue across the Pokémon IP in 2026, second to Pokémon GO. Pokémon ranked as the third-largest IP by mobile game revenue in both 2025 and 2026, and the longer Pokémon GO spending history shows how the two titles now split the franchise.
| Metric | Figure | Period |
|---|---|---|
| Global downloads | 100 million+ | Late February 2026 |
| Share of Pokémon IP IAP revenue | Nearly 37% | 2026 |
| Rank among card battlers by IAP revenue | 1st all time | March 2026 |
| Rank among card games by IAP revenue | 4th | 2026 |
| Rank among casual games by IAP revenue | 4th | 2025 |
Source: Sensor Tower, iOS App Store and Google Play in-app purchase estimates, March 2026.
AppMagic measures the same title on gross store spending and put August 2026 at $41.9 million, a 49% rise on July that moved it from 35th to 23rd in the global revenue chart.
Source: AppMagic estimates via PocketGamer.biz, August 2026.
How Does Gacha Game Revenue Compare To The Wider Mobile Market?
Mobile games generated $82 billion in in-app purchase revenue across the iOS App Store and Google Play in 2025, up 1.4% year over year. Downloads fell 7.0% to 50 billion, leaving $1.62 of IAP revenue per download.
Consumer spending in non-game apps overtook games for the first time that year, at $85.6 billion against $81.8 billion. Wider platform splits sit in this breakdown of gaming industry revenue by platform, and player totals in these global video game statistics.
| Metric | 2025 figure | Year-over-year change |
|---|---|---|
| Mobile game IAP revenue | $82 billion | +1.4% |
| Mobile game downloads | 50 billion | -7.0% |
| App Store game IAP revenue | Not stated | +0.6% |
| Google Play game IAP revenue | Not stated | +2.8% |
| Non-game app IAP revenue | $85.6 billion | +21% |
Source: Sensor Tower, State of Gaming 2026, full-year 2025. Figures are gross, cover iOS App Store and Google Play only, and exclude third-party Android stores in China.
August 2026 put the whole mobile market at $6.8 billion in player spending, down 6% year over year and up 1% on July. Installs totalled 4.2 billion, down 7% on both comparisons. Tencent led publishers at $755.9 million, and its full-year results appear in these Tencent gaming revenue figures.
Source: AppMagic estimates via PocketGamer.biz, August 2026.
How Long Do Gacha Games Last Before Shutdown?
Game writer Ayashii Rinjin compiled a database of Japanese live-service and gacha titles that have ended service. Of 2,172 closures recorded, 1,541 happened before the game entered its third year, or 70.9%.
Almost a third closed inside the first year. The second year is the single most common point of shutdown, with 554 titles ending between days 366 and 730.
| Service length at shutdown | Games |
|---|---|
| Within 3 months | 28 |
| Within 6 months | 163 |
| Within 1 year | 501 |
| Within 2 years | 554 |
| Within 3 years | 295 |
| Within 4 years | 178 |
| Within 5 years | 135 |
| Within 6 years | 89 |
| Within 7 years | 69 |
| More than 7 years | 160 |
Source: Ayashii Rinjin end-of-service database via Automaton West, November 2025. Counts cover 2,172 titles that have already shut down, not all live-service games.
Longevity is the outlier, not the rule. Fate/Grand Order, Genshin Impact and Honkai: Star Rail all sit well past the three-year mark, and monthly engagement trends for the second of those appear in these Genshin Impact player count estimates.
FAQs
Which gacha game makes the most money?
Fate/Grand Order led gacha revenue in August 2026 at an estimated $41 million in mobile spending, ahead of Genshin Impact at $38 million and Honkai: Star Rail at $30 million, per EOG tracker data.
How much money do gacha games make in a month?
Trackers put the category near $616 million to $633 million for August 2026, depending on which games each one follows. Both cover mobile only and exclude PC, console and web store spending.
Are gacha revenue numbers on Reddit accurate?
The GACHAREVENUE tracker shared on r/gachagaming publishes Sensor Tower estimates, not publisher figures. Sensor Tower revises them, China Android revenue is modelled at 1.75x China iOS, and PC and console spending is excluded.
How much does a gacha player spend per download?
Fate/Grand Order averaged $500 to $600 per download in Japan over the three years to August 2025. Monster Strike, Umamusume, Professional Baseball Spirits A and Puzzle & Dragons each averaged $100 to $200.
How many gacha games shut down?
Of 2,172 Japanese live-service and gacha titles recorded as having ended service, 70.9% closed before entering their third year and 31.9% closed before their first, according to Ayashii Rinjin’s database.
Sources
https://sensortower.com/blog/state-of-gaming-2026
https://sensortower.com/blog/pokemon-tcg-pocket-100-million-downloads
https://www.pocketgamer.biz/august-2026-mobile-game-charts/
https://automaton-media.com/en/news/fate-grand-orders-average-revenue-per-player-is-incomparable-to-other-japanese-gacha-data-shows/
https://rec0ded88.com/statistics/app-store-gaming-revenue/
https://coopboardgames.com/online-gaming/honkai-star-rail/
