Lesson #2:
They need to heavily re-examine their PR policies and strategy. For too long they have basically made pronouncements instead of engaging with the customer base directly, as if giving out royal edicts that you must accept because it went straight from their boardroom to their legal department's writers. Sony aspires to be Apple, but they are far from it and their PR strategy is a large portion of why they aren't anywhere close. Customers do not appreciate being treated as wallets to be discarded or put away once the company is done wringing money from them.
Lesson #3:
They need to rein in their eagerness to milk every drop of shareholder-positive metrics. They are coming close to killing the golden goose just because they want some numbers for their next quarterlies. Learn to just accept you got a win and if you need people to link PSN accounts, you can't do such amateurish shit such as changing your TOS as soon as you implement an unpopular policy. Gaming was at its best when the suits didn't infest every nook and cranny, and Sony needs to remember that this industry isn't built by shareholders. It's built by gamers buying games.
These two hit too hard and that's basically in regards to the entire SIE brand these days. They don't have a likeable public-facing corporate personality because they don't have much to offer that way in the first place. They have no people who actually engage directly or regularly with the community or the media. Not saying they need someone who's a non-ironic cult-of-personality like Phil Spencer, but it's crazy how backwards SIE have become in this regard vs. prior years where we had mascots like Kevin Butler, or SIE executives like Adam Boyes, Jack Tretton, Shuhei Yoshida, Andrew House etc. communicate with the media frequently, or fan events like PlayStation Experience for the community.
I think SIE pulling out of so many of the big public trade shows and events (and even now most all of the digital ones save Summer Games Fest and the Video Game Awards) has a lot to do with it. And as for point #3....I've been extremely worried about this with SIE for a while. You even see this mentality take hold with some of the people in the hobby, even some fans of the brand. We have a few here who basically talk like suits rather than gamers when it comes to SIE. It's one of the reasons I don't really care much about the sales stuff anymore.
I feel like SIE has become compromised by bean counters & suits, rather than mainly being led by people passionate about innovating in gaming who just also happen to have business acumen. Knowing Hiroki Totoki is mainly a money guy and is leading SIE in the interim does not instill much confidence things will change on that front. Or, by the time they do, it'll be too late. I feel like SIE, and Sony as a whole, are forgetting the reason PlayStation has any brand value is because of gamers* who became their customers.
They are the reason investors and shareholders are present in the first place when it comes to SIE, but I doubt most of their shareholders are gamers and I doubt most of them have even purchased PlayStation products.
*Oh and so that no one gets it twisted...I mean
CONSOLE gamers here. Something that seems SIE have forgotten to remember themselves, sadly.