Card game developer says it paid an 'AI artist' $90,000 to generate card art because 'no one comes close to the quality he delivers'
"For us to get this with a team of traditional artists it would cost us a lot more money, and time," the developer told us.
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According to Champions TCG co-founder and CEO Miles Malec, who spoke to PC Gamer over DM, the artist has made over 1,000 images with generative AI over the course of six months, and was paid $15K each month. The anonymous artist "has 15 years of digital art experience" and doesn't use social media, he says.
"For us to get this with a team of traditional artists it would cost us a lot more money, and time," said Malec. "The guy's a pro and he charges what he's worth. We are well connected in the space and no one comes close to the quality he delivers."
According to Malec, Champions has made "about $500K" in card sales so far. Its raison d'etre is that its cards are NFTs which can be traded or purchased with cryptocurrency, but the developer also sells "gems"—which can be traded in for card packs—in exchange for regular US dollars, and those credit card transactions are where most of the revenue has come from so far.
The card images aren't quite "100%" AI generated, as the X post says. Malec says they're also touched up by hand: "AI can do bulk of the work/initial generating but to make sure no errors, extra fingers, etc everything needs to be edited and filtered."
The full collection of Champions cards can be viewed on its website. The illustrations run into occasional trouble with claws and paws, and each looks more or less like something you've seen before—some uncannily so—but they're passable. Someone who didn't know they were AI generated might think they were just generic Blizzard or Riot-inspired cards.
The game's official X account has been defending the card images today. Responding to a user who said that a kindergartener could do what their AI prompt guy does, the Champions account said that "ignoring the skill and talent it takes is insane."
I'm personally struggling to believe that anyone would pay $1,500 an hour for this work, whether or not it requires skill and talent, but that aside, I think the big picture is that we've rapidly passed the theoretical phase of generative AI's effect on games into the 'it's happening now' phase. AI generated images have also appeared in marketing material from major game publishers, including Magic: The Gathering maker Wizards of the Coast, but unlike some of those companies, the Champions developer is anything but apologetic about its use of a tool that many consider unethical.
Instead, the company challenged artists to complete a series of "art tests" in 48 hours, claiming that anyone who can match the quality of its AI prompt writer will be considered for a job as their assistant.