CD Projekt exec pokes fun at Ubisoft's "AAAA" game Skull and Bones, says the studio will now make "AAAAA" games
The Witcher and Cyberpunk 2077 publisher throws some shade
A CD Projekt Red executive has slyly poked fun at fellow publisher Ubisoft and its failed attempt to label Skull and Bones as a "AAAA" game.
AAA is usually a label given to blockbuster games by big-money companies to signify that, yes, these games were expensive to make. The label is normally meaningless. At best, it gives us a sense of a game's budget. At worst, it's marketing jargon used to convince potential customers that high production values make a game good.
Ubisoft attempted to pull a similar stunt when releasing its multiplayer pirate ship romp Skull and Bones earlier this year. CEO Yves Guillemot previously called the endlessly delayed game a "AAAA" release to justify its $70 price tag - an argument that beta players strongly disagreed with.
The topic of ever-increasing As also came up in a recent financial Q&A chat with CD Projekt Red's investor relations VP Karolina Gnaś. One question jokingly asked whether the Witcher and Cyberpunk 2077 studio would reassess its AAA-only stance amid Ubisoft's comments. "Ours will be AAAAA," Gnaś responded.
The topic of ever-increasing As also came up in a recent financial Q&A chat with CD Projekt Red's investor relations VP Karolina Gnaś. One question jokingly asked whether the Witcher and Cyberpunk 2077 studio would reassess its AAA-only stance amid Ubisoft's comments. "Ours will be AAAAA," Gnaś responded.