Circana 2024 U.S. Gamer Segmentation Report

[ethomaz]

Mat Piscatella (@matpiscatella.bsky.social)

Circana's 2024 U.S. Gamer Segmentation Report is out now! A Whitepaper is available for download at the below link. Some fun facts: - 71% of U.S. consumers play video games - That's 236.4M players - Players average 15 hours play per week Includes trended data covering 2018, 2020, 2022 and...

bsky.app

I didn't read it... so you can find some useful data there... share it.

Direct download: https://www.circana.com/wp-content/...ana-GamerSegmentation_Preview_August-2024.pdf

 

[ethomaz]

Mat Piscatella (@matpiscatella.bsky.social)

There's a WIDE RANGE of average playtimes per segment, as one would expect. Super Gamers play for nearly 30 hours per week, Incidental Gamers more like 6. So yep, big spread.

bsky.app

 

[Systemshock2023]

15 HS per week is quite a lot right?

 

[ethomaz]

15 HS per week is quite a lot right?

I believe it is... it is more than 2 hours per day.
But he make a not post explaining there are different segmentation in playtimes... what he calls SUPER GAMERS players over 30 hours per week... INCIDENTAL GAMES more like 6 hours per week.

Take in mind that I believe that includes mobile because he talks about 236.4m players in US.... so I don't know how many hours per day people play Candy Crush

Mobile should increase the average playtime.

 

[KvallyX]

Mat Piscatella (@matpiscatella.bsky.social)

Circana's 2024 U.S. Gamer Segmentation Report is out now! A Whitepaper is available for download at the below link. Some fun facts: - 71% of U.S. consumers play video games - That's 236.4M players - Players average 15 hours play per week Includes trended data covering 2018, 2020, 2022 and...

bsky.app

I didn't read it... so you can find some useful data there... share it.

Direct download: https://www.circana.com/wp-content/...ana-GamerSegmentation_Preview_August-2024.pdf

Sadly, much of that report is spoilered.

 

[mibu no ookami]

You have an entire generation that plays Fortnite, Roblox, CoD, Minecraft, and GTA Online EVERY day...

That's on top of NBA 2K, Madden, Red Dead Online....

This is why GaaS is so important moving forward. They're eating up a huge share of game time.