Developer earned over £250k from the platinum trophy shovelware games that made in 30 minutes each

John Elden Ring

The Thread Maker
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5 Jul 2022
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Game development is an expensive and time-consuming business. Right now, 2,000 people are working on the next instalment in Ubisoft’s blockbuster Assassin’s Creed series, across 18 studios around the globe, and it’s a project that will take 2 to 3 years. Imagine how any of those people might feel to learn that last year, a self-taught programmer racked up nearly £280,000 from a series of games he made while sitting in his pants on hot days in a two-bedroom flat in Harlesden. And that each one took him about 30 minutes.
“The first one, I’ll be honest, probably took seven or eight hours,” says TJ Gardner. “But the subsequent ones – Stroke the Beaver, for example – would have taken about half an hour.”

Gardner is the creator of the “Stroke” video games, available to download from the PlayStation Store for £3.29 a pop. Each one features a different animal – cats, dogs and hamsters, along with less cuddly creatures such as snakes and fish – and they all follow the same blueprint.

 
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