Disastrous Xbox sales - Is the console war already over? - Toms Guide

[Jim Ryan]

Microsoft discounting Xbox Series X following disastrous sales — is the console war already over?

Sales of Series X have been plummeting in Europe, and with so few must-play exclusives, it's not hard to see why.

www.tomsguide.com

 

[Dabaus]

Sales dont matter, only engagement and court cases do now.

 

[Entropi]

Xbox should have died a long time ago, but they can keep leeching on MS blood forever until something catastrophic happens to Sony and Nintendo.

 

[voke]

they sold less than 600k in the biggest month of the year, in their strongest market. they didnt buy abk/bethesda to bolster xbox, they bought them because xbox has failed and need a way out.

 

[Snes nes]

Idk it should've been discounted like several years ago tbh.

 

[Johnic]

You know it's bad when a MS shill site posts this.

 

[BigMclargeHuge]

Just wait till next year.

 

[Bryank75]

Can't suppress the obvious anymore. The inevitability of this is just palpable now.

 

[Gods&Monsters]

The sales were already bad but after Activision, with all the marketing trying to associate their IPs with Xbox, the sales crashed even more. Customers are rejecting that toxic brand so hard. It's over.

 

[Deleted member 223]

Not dead yet. Knowing how hard MS has been playing this game, there is a lot of time for Xbox still. It's strategic for them. Gotta pound them even harder to chase them out. I see no indication that Sony will do that in the near future. I will be here when the signs do appear and reaffirm them if they do. Business as usual currently.

 

[laynelane]

The sales were already bad but after Activision, with all the marketing trying to associate their IPs with Xbox, the sales crashed even more. Customers are rejecting that toxic brand so hard. It's over.

I noticed that too. The exact opposite of what certain people predicted happened - in terms of the results of the MS acquisitions. I remember people saying that Xbox console sale numbers and Game Pass sub rates were going to skyrocket. It's laughable. While MS was focused on consolidation, Sony and Nintendo completely left them behind.

 

[AshHunter216]

I don't think their consoles sales will increase much, but I think ABK will give them a massive boost in things like revenue and subs next year unfortunately. I still don't get the logic of people like the ones on the kinda funny Xcast that argue that an oversized Xbox division that has been handed every advantage in the world is somehow good for Playstation fans.

 

[Deleted member 223]

Platform should have had a Wii U type death releasing in 2020 with no exclusives and little differentiation (same controller, U.I) etc.... coming off a dismal prior generation on top.

Library attachment power for the Xbox hardcore + Covid and PlayStation 5 shortages helped them tremendously to keep a working base afloat. Still, they could have received a worse beating from Sony had some policies been a tad different marketing wise and content wise. Their death is way overdue.

 

[ToTTenTranz]

The following will not read as a remotely shocking statement: Microsoft has pretty much lost the console war just three years into this generation.
(...)
this is down to precisely two factors, neither of which are surprising. Factor one: The Xbox Series consoles simply don’t have enough must-play exclusives to entice gamers into parting with their cash to invest in these machines.
(...)
Personally, I think Spencer has done a terrific job since he stepped in as the CEO of Microsoft Gaming. Compared to the disastrous tenure of his predecessor Don Mattrick.

This is next-level reality distortion field.
Phil could drop his pants, take a dump on these people's foreheads and they'd still love him and thank him for his blessed shit running through their eyes.
They even have the gall to call out Don Mattrick in comparison, who oversaw most of the X360's incredibly successful years while Phil drives failure after failure for 10 years straight.

 

[flaccidsnake]

I'm so sick of hearing that Phil Spencer "gets gaming culture". It happens so often in the gaming/tech press as if a PR person demands they say it.

Spencer has failed just as badly as Mattrick. Is Series X a better box than XBone? Sure, but it's failing all the same. And Series S was an incredibly stupid idea.

 

[AshHunter216]

I think Microsoft's plan is to use ABK to prop everything else up, though I can see a situation where they're more successful off of their console than on it.

 

[Yurinka]

Just wait till next year.

Some Xbox people has been saying this every year since more than a decade ago.

 

[daniel5043]

Absolutely mad

 

[Cool hand luke]

Microsoft is taking a long time to realise their future is off their own hardware.

(But they've finally gotten there. These are discontinuation prices.)

 

[Dabaus]

Not dead yet. Knowing how hard MS has been playing this game, there is a lot of time for Xbox still. It's strategic for them. Gotta pound them even harder to chase them out. I see no indication that Sony will do that in the near future. I will be here when the signs do appear and reaffirm them if they do. Business as usual currently.

I agree, sony should probably be more aggressive on pricing. They are however doing exactly the bolded by just letting the market react organically. Its so bad Microsoft had to cut the price in America to 150 dollars and recently gave up on Brazil last month. Theyre retreating territories and doing firesales in the only market to try to keep their head above water in the only country that even remotely cares about them.