EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO

[Gamernyc78]

EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO

"Advertising has an opportunity to be a meaningful driver of growth for us."

www.tomshardware.com

EA CEO Andrew Wilson confirmed the company is considering putting ads in traditional AAA games — titles that players purchase up-front for around $70 apiece. In the Q&A part of EA’s latest earnings call, Eric Sheridan from Goldman Sachs asked Wilson about dynamic ad insertion in traditional AAA games. Wilson said, "…Advertising has an opportunity to be a meaningful driver of growth for us." He then continued, "…we have teams internally in the company right now looking at how we do very thoughtful implementations inside of our game experiences.

 

[Gediminas]

EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO

"Advertising has an opportunity to be a meaningful driver of growth for us."

www.tomshardware.com

EA CEO Andrew Wilson confirmed the company is considering putting ads in traditional AAA games — titles that players purchase up-front for around $70 apiece. In the Q&A part of EA’s latest earnings call, Eric Sheridan from Goldman Sachs asked Wilson about dynamic ad insertion in traditional AAA games. Wilson said, "…Advertising has an opportunity to be a meaningful driver of growth for us." He then continued, "…we have teams internally in the company right now looking at how we do very thoughtful implementations inside of our game experiences.

personally, it can be a stick, which broke the camel's back.

 

[Johnic]

 

[Gamernyc78]

I already hate ads in my movie subs so I know I'll hate this to. Probably deter me from buying their games all together.

 

[Gamernyc78]

I do not look forward to this. They already don't have me buying Battle field, I guess thy don't want my money.

 

[Killer_Sakoman]

Man, this industry is getting worse and worse. I feel as if they are accelerating toward doomsday.
They are either greedy or the business is not sustainable. Eitherway, this industry will meet its demise.

 

[arvfab]

It's a very welcome addition, as I heard quality and shitty business practices shouldn't be something we gamer should fight, as the most important thing is making sure these billion making companies find new ways for growth.

 

[Gamernyc78]

It's a very welcome addition, as I heard quality and shitty business practices shouldn't be something we gamer should fight, as the most important thing is making sure these billion making companies find new ways for growth.