Embracer says Payday 3 underperformed following launch issues | VGC
The game’s release was marred by matchmaking problems and a delayed title update…
www.videogameschronicle.com
During Embracer’s second quarter earnings Q&A on Thursday, CEO Lars Wingefors said Payday 3 had come in “a bit weaker than expected”.
“The game had a had a positive Adjusted EBIT contribution with investments recouped in the second quarter, but performed below management expectations,” he said.
Starbreeze is now hard at work to improve the player experience.”
Delivering the game’s first update in early November, Starbreeze claimed Payday 3 was “finally up and running as things should be”.
Originally scheduled to arrive in early October, the studio said the patch had been delayed after it found critical errors with its update pipeline that needed to be addressed to avoid the possibility of player progression being wiped.
It added: “After some instability, we’re finally up and running as things should be! Heisters heisting, civilians screaming and cops floundering! We’ve got a lot more cooking, keep letting us know when you find bugs and sending us your suggestions!”
It provided an overview of Payday 3’s DLC roadmap prior to the title’s release, when it said four add-on packs would arrive in its first year.
Embracer also confirmed today that its ongoing restructuring plan resulted in 900 employees (about 5% of its workforce) being let go during its second quarter ended in September
Update 2/15/24....
Starbreeze admits Payday 3 is massively underperforming
The studio believes it can rehabilitate the struggling title but has warned there's no "simple" fix.
www.gamedeveloper.com
Payday 3 maker Starbreeze has explained the co-op shooter is currently performing at "significantly lower levels" than it would like. The developer explained sales and player activity are way below expectations, and said rehabilitating the title remains its "biggest focus and absolute priority."
Payday 3 launched for Windows PC, PlayStation 5, and Xbox Series X | S in September 2023 but has seemingly struggled to win over players. The title currently has a 'mixed' rating on Steam with over 36,000 user reviews, although the vast majority of recent reviews have been 'mostly negative.'
"There are many examples from the game industry, where a problematic initial time on the market is turned into long-term success. There is no simple recipe available, but a common thread from the positive examples is to take players' criticism to heart, dare to support your game and keeping an open and honest dialogue with your stakeholders," wrote the company.
"That is exactly what we are now doing with Payday 3. Few companies are blessed with a brand as strong as Payday. At a time when our most recent game is lagging, Payday 2 has fared slightly better than expected financially and with more than 400,000 active players in single months during the quarter. It shows the strength of the brand, and our potential to convert these to Payday 3 as we deliver on our commitments."
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