Unity has named former Zynga COO and EA SVP of strategy and operations, Matthew Bromberg, as its new CEO.
Bromberg joins Unity to permanently replace long-serving CEO John Riccitiello, who stepped down in October 2023 following a protracted debacle surrounding the introduction of a new runtime fee.
The company's attempts to charge developers what essentially amounted to a per-install fee backfired almost immediately. Unity eventually reworked its plans but suffered huge reputational damage as a result of the fumbled rollout.
