Game Pass ad in Windows Settings ushers in a whole new age of ridiculous over-advertising

[Fenton]

Windows 11 is getting out of hand with its push for advertisments, frankly - remember the recent full-screen pop-up to persuade users to install Edge or other Microsoft services? Then another advertisment was placed in the Start menu, and now Microsoft has finally worn my temper thin - with a new Game Pass ad coming to the Settings app.

This will likely arrive in the July update for Windows 11, or at least it’s almost certain to do so. It was present in the latest preview update Microsoft just released for the OS (and quickly paused due to a bug, but that’s another story). It’s also worth noting that the ad has been present in earlier test versions of Windows 11.

You can call it a ‘recommendation’ if you’re feeling kind, but the veiled advertisement for Game Pass appears for Windows 11 Home and Pro users who actively play games on their rig, as Windows Central reports.

Microsoft’s bid to further monetize the operating system seems to be going down the route of smaller, less conspicuous ‘recommendations’ or suggestions like this, which are happening more often, and my worry is that they will become even more frequent and annoying.

Microsoft has gone too far: including a Game Pass ad in the Settings app ushers in a whole new age of ridiculous over-advertising

Ads in Windows 11 settings are coming next month

www.techradar.com

 

[Kokoloko]

Ads are getting worse and worse. Normal Youtube ads can now go up to 59 seconds, sometimes 2 in a row and almost every video you open.
TV had ads every 15 mins, online ads are way worse and getting ridiculous.

If things like Netflix and Gamepass are gonna have ads while watching, then fuck its gonna be disgustingly annoying.

 

[Draven]

But for some, Game Pass is a huge success and very profitable.

 

[Sircaw]

Ads are getting worse and worse. Normal Youtube ads can now go up to 59 seconds, sometimes 2 in a row and almost every video you open.
TV had ads every 15 mins, online ads are way worse and getting ridiculous.

If things like Netflix and Gamepass are gonna have ads while watching, then fuck its gonna be disgustingly annoying.

Yep, I have noticed it, too, I consume a lot of YouTube content, and at present, it is just unbearable.

 

[anonpuffs]

ad blockers are love, ad blockers are life.

 

[Zzero]

Thank goodness I downloaded an app to make mine look like Windows XP. Tiles interface can go to hell.

 

[Old Gamer]

Fuck Microsoft.

 

[Etifilio]

linux >>>>>>>>>>>>>>.

 

[ChorizoPicozo]

the first thing I did was to disable telemetry, the store, defender, game pass....all the bloat possible.

 

[Hatefield]

This feels like the weirdest place for an ad. The place I go when I have problems.