Immortals Of Aveum Dev Says Game Might Have Done Better At Lower Price Point

[John Elden Ring]

In an interview with Remap Radio, Ascendant Studios CEO Bret Robbins said;

"Now the game is on sale, and sure enough, we've seen a huge uptick in sales because of the price. The price is interesting, there's an argument to be made that we should've come out at a lower price point."

At the moment this interview was recorded, Immortals of Aveum was on sale for half price. Robbins also mentioned that a different release window would've been better for the game. In particular, Robbins preferred a January 2024 release date, but there were financial considerations, such as the studio having enough revenue to survive a few months without funds from game sales coming in.

Due to the game's low sales, Ascendant Studios laid off almost half of its staff back in September 2023. Robbins mentioned the possibility of getting the game onto subscription services like Xbox Game Pass and PlayStation Plus, but hasn't confirmed anything yet.

Via Gamespot

 

[flaccidsnake]

Every business person thinks "we can always lower the price" to justify overcharging for their games. They underestimate the importance of a successful launch. imo Returnal suffered for this as well.

 

[peter42O]

Agreed. I bought the game for $40 and it was worth the price. Great 8.0/10 game in my opinion. Release date didn't help matters.