iOS 17.4 Introduces Alternative App Marketplaces With No Commission in EU
Apple today announced major changes to its app ecosystem in the European Union, implementing updates that will allow iPhone and iPad users to...
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In the EU, when an app developer submits an app to Apple for distribution, they can choose the App Store or any alternative app marketplaces. This includes distribution through multiple alternative app marketplaces or through both the App Store and an app marketplace.
Apps installed through alternative app stores will need to go through a notarization process that includes safety and security checks, which is how Mac apps work.
Apple will not charge a commission on apps installed through alternative marketplaces, nor will it charge commission for alternative payment systems, which are also allowed under the App Store updates in the European Union. Developers can integrate an alternative payment processor into their app that allows a user to make a purchase and check out entirely in an app, or developers can link out to their websites where users can make a purchase.