Lies of P Dev Explains Benefits of Launching Day One With Xbox Game Pass

[Gamernyc78]

Lies of P Dev Explains Benefits of Launching Day One With Xbox Game Pass

In a post-launch interview with Game Rant, Lies of P director Jiwon Choi details how the team benefited from launching day one on Xbox Game Pass.

gamerant.com

One constant benefit of the service, especially for any new IP, is an almost instant community. Someone who may skip on a game like Lies of P at retail value may find themselves drawn to it when it comes at the cost of their subscription. Game Pass is a serious benefit, one that game director Jiwon Choi described as "one of the best options for us to get the game into the hands of a large community of players" as a completely new IP in a recent interview with Game Rant.

"The Xbox team ran a wide range of marketing campaigns for Lies of P, and I cannot reveal the exact number here, but a huge number of gamers have played our game through Xbox Game Pass. I believe both parties earned a very good result from this collaboration."

 

[flaccidsnake]

If you've got a new game from an unknown studio targeting a foreign audience, launching in proximity to heavy hitters, at risk of outright flopping, then being featured on Game Pass helps. No disrespect.

 

[Danja]

Good for them... It was my fave game of this year.

But this is all fluff talk. Let's see if their next game launches on Game Pass day one

 

[Evilnemesis8]

Yeah that makes sense.
Lots of game studios, startups especially, from China/Korea/X that have no presence outside of their region are looking to partner up to gain greater visibility on a global scale than they could ever achieve by themselves.
Especially if they're choosing to enter PC/console market instead of mobile where they'll need to rely more on revenue generated outside of Asia.

 

[voke]

Promoting Lies of P is the best decision Xbox has made this gen. This dev deserves to be on the map.

 

[KiryuRealty]

Lies of P Dev Explains Benefits of Launching Day One With Xbox Game Pass

In a post-launch interview with Game Rant, Lies of P director Jiwon Choi details how the team benefited from launching day one on Xbox Game Pass.

gamerant.com

Good for him.

I won't buy his game unless I get it for under $15 because he decided he'd rather take Microsoft's money than mine.

 

[Nhomnhom]

I just replayed Boodborne instead.

 

[nongkris]

This sounds less like a benefit of being on "gamepass" and more of a benefit of being one of the few games with an xbox marketing deal. plenty of indie games flop on gamepass daily because they don't have that luxury.

Also gamepass doesn't provide and "instant community", most of the instant hype from lies of p came from the souls community/streamers that would've happened with or without gamepass.

 

[KiryuRealty]

This sounds less like a benefit of being on "gamepass" and more of a benefit of being one of the few games with an xbox marketing deal. plenty of indie games flop on gamepass daily because they don't have that luxury.

Also gamepass doesn't provide and "instant community", most of the instant hype from lies of p came from the souls community/streamers that would've happened with or without gamepass.

Considering the bulk of sales for the game came from PlayStation users, I'd say the MS deal did approximately fuck all for the game.

 

[Shmunter]

So like putting your game on ps+ basic

 

[voke]

I just replayed Boodborne instead.

Bloodborne is my favorite game of all time, and I can HIGHLY recommend lies of p. I almost overlooked it myself and I'm glad I didn't. Superb game

 

[nongkris]

Considering the bulk of sales for the game came from PlayStation users, I'd say the MS deal did approximately fuck all for the game.

Yep, I'd say the vast majority of people played this game on playstation or Steam. But there's the classic MS marketing spin for ya.

Gamepass and xbox have seen declines this year. So gamepass didn't benefit from Lies of P and neither did Lies of P benefit from gamepass.

 

[Zzero]

This sounds less like a benefit of being on "gamepass" and more of a benefit of being one of the few games with an xbox marketing deal. plenty of indie games flop on gamepass daily because they don't have that luxury.

Also gamepass doesn't provide and "instant community", most of the instant hype from lies of p came from the souls community/streamers that would've happened with or without gamepass.

I think the hype came from the reveal trailer and people thinking it looked new and different. I usually don't follow Souls-likes but always kept an eye on this one.

 

[Cool hand luke]

This sounds less like a benefit of being on "gamepass" and more of a benefit of being one of the few games with an xbox marketing deal. plenty of indie games flop on gamepass daily because they don't have that luxury.

Also gamepass doesn't provide and "instant community", most of the instant hype from lies of p came from the souls community/streamers that would've happened with or without gamepass.

It's one and the same now since Xbox's marketing budget was decimated. They're only allowed to market gamepass games.

"I believe both parties earned a very good result from this collaboration."

Microsoft did not benefit. They paid money up front, they marketed the game for no return because sales did not pick up on Xbox, and they got no net user increase for GP.

This is important because the content portfolio was expanding at the time but the amount of paying subscribers and revenue per subscriber was not.

MIcrosoft: The Mierdas Touch!

 

[Nhomnhom]

Bloodborne is my favorite game of all time, and I can HIGHLY recommend lies of p. I almost overlooked it myself and I'm glad I didn't. Superb game

Maybe I'll try it one day, probably not, it rubs me the wrong way as I don't like clones of other games. Just seems too creatively bankrupt to try to create a game like that.

 

[Bryank75]

Promoting Lies of P is the best decision Xbox has made this gen. This dev deserves to be on the map.

My son really wanted it, Santa will be bringing it and bought physical on PS5.

Santa is the man.

 

[laynelane]

He can say this because other platforms made up for the shortfall in sales that happens when releasing a game on Game Pass. If it had been Xbox exclusive, the game's sales would have been cannibalized by Game Pass - just like all the other games as confirmed by MS itself.

 

[JAHGamer]

He would’ve been better off marketing this with PlayStation.

 

[Alabtrosmyster]

TLDR: MS are desperate to grow their service's subscriptions numbers so they gave us quite a bit of money and marketing exposition.

This is how people grow or maintain their subs service, so there is nothing special there.

 

[KiryuRealty]

TLDR: MS are desperate to grow their service's subscriptions numbers so they gave us quite a bit of money and marketing exposition.

This is how people grow or maintain their subs service, so there is nothing special there.

This interview was probably paid endorsement of Game Pass.