In the gargantuan report written by Bloomberg’s Dina Bass and Cecilia D’Anastasio, everything from the recent clash between Microsoft and the CMA to the potential of a handheld Xbox device was explored.
At one point, the conversation, which was focused majorly on Sarah Bond’s Xbox presidency, turned to Game Pass. In a retrospective, we got a glimpse of how the subscription service surfaced with a humble library and a low price point before becoming a massive effort that weighed heavily on Microsoft’s coffers.
There’s a difference between managing a network effect and maximizing the value of a single game.
Bloomberg then mentioned that Microsoft spends a whopping $1 billion a year bringing third-party games into the Game Pass ecosystem, which has been modelled recently as a ‘Play Anywhere’ system that transcends simple home consoles.
via Insider Gaming
At one point, the conversation, which was focused majorly on Sarah Bond’s Xbox presidency, turned to Game Pass. In a retrospective, we got a glimpse of how the subscription service surfaced with a humble library and a low price point before becoming a massive effort that weighed heavily on Microsoft’s coffers.
There’s a difference between managing a network effect and maximizing the value of a single game.
Bloomberg then mentioned that Microsoft spends a whopping $1 billion a year bringing third-party games into the Game Pass ecosystem, which has been modelled recently as a ‘Play Anywhere’ system that transcends simple home consoles.
Game Pass was also a major adjustment for publishers. To sweeten the deal, Microsoft now spends $1 billion a year getting third-party games on the subscription service.
The largesse has been more than enough to win over small publishers, to whom it offers flat fees of millions of dollars upfront to include their titles, along with a portion of subscription revenue and the promise of exposure they couldn’t count on getting otherwise.
via Insider Gaming