WSJ News Exclusive | Netflix Considers Ways to Make Money From Videogames in Possible Pivot
Ideas include charging extra for some games as well as incorporating ads and in-game purchases.
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Some of the ideas that have been discussed include in-app purchases, charging for more sophisticated games it is developing or giving subscribers to its newer ad-supported tier access to games with ads in them, the people said.
Such moves would mark a pivot for Netflix, which has resisted putting ads or in-app purchases in its games.
“We want to have a differentiated gaming experience, and part of that is giving game creators the ability to think about building games purely from the perspective of player enjoyment and not having to worry about other forms of monetization, whether it be ads or in-game payment,” Netflix Co-Chief Executive Greg Peters told investors in April.
Netflix encourages open debate internally on its strategy, which is a key pillar of its culture, and such discussions don’t mean the company will decide to monetize games