PlayStation's Aloy's Forest Project Has Resulted In Over 600,000 Trees Planted Globally.
- Thread starter Gamernyc78
- Start date
Well, duh.... it's not like Aloy has much time to shave her forest while saving the world.
Oh wait, I think I got something wrong....
Oh wait, I think I got something wrong....
Love it. Loads of ecosystem are dying. Any help is welcome
OP
OP
Preserving nature and biodiversity with PlayStation Community
It’s been over a year since the launch of Guerrilla’s Horizon Forbidden West, and we’d like to share an update on our Aloy’s Forest project with you. This initiative is part of our commitment to the United Nations Playing for the Planet Alliance, supported by UN-REDD, to raise awareness on...
sonyinteractive.com
It’s been over a year since the launch of Guerrilla’s Horizon Forbidden West, and we’d like to share an update on our Aloy’s Forest project with you. This initiative is part of our commitment to the United Nations Playing for the Planet Alliance, supported by UN-REDD, to raise awareness on biodiversity. In 2022, the UN Playing for the Planet Alliance set a target to plant 1 million trees together with the gaming industry.
Together with our PlayStation community and selected partners, Guerrilla and Sony Interactive Entertainment have supported a number of reforestation projects around the world. So far, these projects have resulted in over 600,000 trees planted globally, and an estimated 1,800 acres of indigenous lands and wildlife habitats restored.
Gaming has the power to inspire change, so we are excited to release this video and share the progress our partners have made with these projects. We hope you’ll enjoy learning about their vitally important work in biodiversity conservation
We are proud to have worked with the following partners and organizations on impactful restoration projects around the world:
Arbor Day Foundation
United States
The Arbor Day Foundation planted 288,000 trees for players who successfully achieved the “Reached the Daunt” trophy in Horizon Forbidden West. Through this initiative, SIE is helping to complete three major reforestation projects in forests of need across areas in California, Florida, and Wisconsin.
Brazil
333,000 trees are in the process of being planted by the end of this year to help restore 946 acres of indigenous lands in the Brazilian Amazon. This work will improve food security and income alternatives for thousands of indigenous people while contributing to conservation efforts and helping mitigate climate change.
The Eden Project (United Kingdom)
Taking inspiration from Seeds of Aloy, the partnership with the Eden Project has so far seen the creation of wildflower habitat in Morecambe, Lancashire, including urban environments. This new habitat will support local wildlife, aid biodiversity, and connect the local community to the natural world.
Forest & Bird (New Zealand)
Flox, street stencil artist from New Zealand, leant her creative expertise to launch Horizon Forbidden West via a highly-visible campaign that took over urban locations across Auckland. Through the use of native plants and eye-catching art work, the team encouraged social engagement by planting a tree for every social share of the outdoor activity. In partnership with Forest & Bird, 1,000 trees were planted at Bushy Park Tarapuruhi to help restore the country’s native forests and wildlife.
Stiftung “Wir helfen dem Wald” (Bavaria division, Germany)
Stiftung “Wir helfen dem Wald” planted 3,000 trees for trophies shared via #AloysWald on Twitter. The restoration of this degraded forest site is part of a research forest initiated by Schutzgemeinschaft Deutscher Wald in Bavaria, which is studying climate-resistant tree species.
WWF-Canada (Canada)
Proceeds from copies of Horizon Forbidden West sold in Canada were donated to WWF-Canada to restore 1 km2 of coastal habitat in British Columbia. We helped to support WWF-Canada’s work to rehabilitate seagrass, a vital food and shelter resource for many aquatic species. Restoring seagrass also helps to absorb carbon dioxide.
MyTree (France)
MyTree planted a total of 10,000 trees, helping restore damaged forests in France. One tree was planted for every five players who achieved the “Reached the Daunt” trophy in Horizon Forbidden West.
There is certainly much more work to do, and we are pleased to be able to continue our collaborations with our partner, The Arbor Day Foundation to work on further biodiversity-related projects in African and Asian regions. We look forward to sharing further progress on all these important projects in future.
Why is it necessary to raise funds for reforestation as a corporate PR tactic? Because other corporations are doing deforestation on an unthinkable scale. Stop the damage at the source.
