RGG Studio realized the series’ potential oversea after Yakuza 0 sales success on Steam

Gamernyc78

MuscleMod
Moderating
28 Jun 2022
20,386
16,652

I’ve heard that the Like a Dragon series really took off globally with the release of Yakuza 6. When was the moment you realized the series’ potential overseas?

Yokoyama:


Wasn’t it Yakuza 0?

Sakamoto:

Yes, when Yakuza 0 released on Steam, the sales really exceeded our expectations. We could see the potential in numbers.

──Have you noticed any characteristics of Steam users?

Sakamoto:


On Steam, there’s actually not so many players who play a game on its release day. However, when they do play it, Steam players take the time out of their day to launch their PCs and play the game thoroughly. I have the impression that, for PC players, whether it’s an indie game or an AAA game, as long as it’s fun, they will invest their time in it. I think that this is part of why a strange Japanese game about yakuzas managed to take off. The overseas users who hadn’t know of the Like a Dragon series got an opportunity to install it and try it out, and found it fun. This is what we make of it.
 

Systemshock2023

Veteran
8 May 2023
2,421
1,968
Yeah, that release took the franchise to another level. Same as how Souls games exploded in popularity after the prepare to die edition was released in 2012 and Durante stepped up to fix it. Japanese studios were incredibly clueless but some of them are learning. Vanillaware should get the memo.