Microsoft reorgs its Xbox and marketing teams to prepare for an AI and gaming future
A big shake-up ready for Activision Blizzard and the future of AI.
www.theverge.com
Sarah Bond will now take over the hardware and software platforms of Xbox. “To manage the platform of today, and build the platform of tomorrow, we are bringing together the teams that will make this possible,” explains Spencer. “Sarah Bond will lead this team as President of Xbox — bringing together Devices, Player & Creator Experiences, Platform Engineering, Strategy, Business Planning, Data & Analytics and Business Development.”
...Booty will now lead an expanded organization inside Microsoft Gaming that includes ZeniMax and Bethesda. “ZeniMax will continue to operate as a limited integration entity led by Jamie Leder, President and CEO, reporting to Matt,” explains Microsoft Gaming CEO Phil Spencer in an internal memo obtained by The Verge.