Sega Chief Operating Officer Utsumi: No MS deal on the cards - I don't think that (right now) that kind of transaction is going to happen

[Puff]

No Microsoft deal on the cards​

Utsumi also addressed rumors of Microsoft interest to buy the company.

The Redmond, Washington technology giant reportedly considered acquiring Sega as well as Bungie, the studio originally responsible for Halo, the Verge reported earlier this year, citing internal documents from a hearing in the Federal Trade Commission lawsuit seeking to block Microsoft's acquisition of Activision Blizzard.

Sega's operations chief dismissed the suggestion that Sega, which is owned by Sega Sammy Corporation, the company formed from the merger of Sega and Sammy Corporation in 2004, had any intention of being sold to another party.

"Many companies are interested. We feel honored," Utsumi told CNBC.

"We have attractive IPs and potentials. Companies owned by the owner. A strong owner. I don't think that (right now) that kind of transaction is going to happen. (I don't expect that)".

Sonic the Hedgehog helped revive 63-year-old Sega. The firm wants a repeat with its other classics

Sega Chief Operating Officer Shuji Utsumi said that the company is thinking of bringing more of its lucrative intellectual property to other platforms.

www.cnbc.com

 

[Gods&Monsters]

Then why are you giving away all your games on GP Day 1 and giving Xbox exclusive marketing rights for Persona and Yakuza, destroying any sales and hype?

Just the worst company ever

 

[AshHunter216]

Then why are you giving away all your games on GP Day 1 and giving Xbox exclusive marketing rights for Persona and Yakuza, destroying any sales and hype?

Just the worst company ever

They've also picked up the bad habit of hiring annoying shills like Yongyea to voice major characters in Yakuza and Persona. Still somewhat relieved by the news though.

 

[voke]

Fanboys have been trying to will this in for so long now. I think Atlus and yakuza games on gamepass is good enough for them.

 

[BigMclargeHuge]

But how can Microsoft compete?

 

[AllBizness]

Then why are you giving away all your games on GP Day 1 and giving Xbox exclusive marketing rights for Persona and Yakuza, destroying any sales and hype?

Just the worst company ever

Because Sega likes money.

 

[Danja]

Then why are you giving away all your games on GP Day 1 and giving Xbox exclusive marketing rights for Persona and Yakuza, destroying any sales and hype?

Just the worst company ever

Azure deal.

 

[Gods&Monsters]

Because Sega likes money.

Game Pass money doesn't cover the lost sales on Switch and Playstation and Persona merchandise with Xbox logo only. They are losing tons of those in Japan.

 

[BigMclargeHuge]

Game Pass money doesn't cover the lost sales on Switch and Playstation and Persona merchandise with Xbox logo only. They are losing tons of those in Japan.

Merchandise?

 

[JAHGamer]

Then why are you giving away all your games on GP Day 1 and giving Xbox exclusive marketing rights for Persona and Yakuza, destroying any sales and hype?

Just the worst company ever

I can never forgive Sega for allowing Xbox fanboys to parade Kiryu as an "Xbox mascot" and saying "GamePass is the home of Yakuza games"

But honestly, I blame Sony even more

 

[Gods&Monsters]

Merchandise?

Promo controller skin and all the trailers on the official channel is Xbox only with no mention of PS or Switch. You would think it's Xbox exclusive and that's what they want to make you believe.

P5T Xbox Controller Skin

Elevate your gaming experience with the Xbox Controller Skin inspired by Persona 5 Tactica. This unique skin features the game's unique artwork, enhancing both your controller's look and your grip during gameplay. It's a must-have accessory for Persona 5 Tactica fans, adding style to your setup...

shopatlus.com

New trailer yesterday Xbox only

 

[reziel]

Then why are you giving away all your games on GP Day 1 and giving Xbox exclusive marketing rights for Persona and Yakuza, destroying any sales and hype?

Just the worst company ever

Simple it's easy fluff money they've turned onto a company that only wants money but doesn't want to deliver quality anymore. They're turning into the Japanase version of Activision.

P.S. even there were talks of an acquisition Japan would have to approve it.

Promo controller skin and all the trailers on the official channel is Xbox only with no mention of PS or Switch. You would think it's Xbox exclusive and that's what they want to make you believe.

I feel like that's more focused on the western promotions rather then the Japan promotions which are more then likely unbiased.