It's massively underestimated how significant Sony's crossmedia presence, the fact that they are the biggest music company in the world (tied for production) (first for backcatalog) and that Sony Pictures and Anime are getting so popular along with their TV productions....
They can offer a lot to a studio.... beyond just simple cash.
Never heard of this dude but his channel on Youtube has more subscribers than the Xbox channel, that has to count for something when marketing the game.
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