The FCC has raised the speeds required to describe internet service as “broadband” for the first time since 2015. The agency’s annual high-speed internet assessment concluded that 100 Mbps downloads and 20 Mbps uploads will be the new standard. The news will likely irk ISPs who would love to keep pointing to 25 Mbps / 3 Mbps speeds (the previous standards) and convincing people they’re getting high-speed broadband.
The FCC can’t police ISPs to force them to boost their speeds, but this type of move may be the best card it can play. What it can do is prevent them from marketing their services as “broadband” internet if they don’t meet these thresholds. It remains to be seen whether the companies providing the infrastructure play ball or opt for other marketing buzzwords to sell customers on glacial and outdated internet speeds.
The FCC can’t police ISPs to force them to boost their speeds, but this type of move may be the best card it can play. What it can do is prevent them from marketing their services as “broadband” internet if they don’t meet these thresholds. It remains to be seen whether the companies providing the infrastructure play ball or opt for other marketing buzzwords to sell customers on glacial and outdated internet speeds.
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