Ubisoft recently confirmed that it has pumped more money into marketing Star Wars Outlaws than any other game it has released

[John Elden Ring]

In a recent financial update, Ubisoft’s CEO revealed that the firm has put more money and effort into marketing Star Wars Outlaws than any other Ubisoft game ever released. He also stressed that the company expects a strong launch based on the ‘positive community sentiment’ circulating the project.

"What we are factoring in is a strong launch for Star Wars Outlaws. That’s the fact that it’s among the most awaited games of the industry this year and reflecting a really strong positive community sentiment, and also the fact that we are coming with the biggest marketing campaign ever so far for a Ubisoft game."

However, a recent gameplay video that surfaced online drew negative feedback based on how ‘unpolished’ the game looks – and it’s hitting the market in just one month.

Ubisoft thinks the next few months will be monumental for the business. This is mostly because of the impending releases of both Star Wars Outlaws and Assassin’s Creed Shadows, but also because of the ongoing energy around live service titles like Rainbow Six Siege and XDefiant, which has exceeded expectations since being released in May 2024.

Source - Insider Gaming

 

[peter42O]

Makes sense since it's using the Star Wars license. Looking forward to playing it day one on Ubisoft Plus.

 

[Yurinka]

Not surprising, they've been working during many years on it with many studios involved. And well, big AAA games get more expensive every generation. On top of that being a licensed game Disney will get a revenue share, so they have to pump the marketing even more to compensate it.