Activision Blizzard says goodbye to Bobby Kotick, and it’s already known when his last day will be.
The CEO of Activision Blizzard (Call of Duty Modern Warfare 3) is leaving the company after more than 30 years with the brand.
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Activision Blizzard has been part of Microsoft Gaming since last October when the purchase deal was finalized. It was already known that Bobby Kotick, CEO of the company behind Call of Duty, would be relieved of his post in the coming months, but now it has been confirmed exactly when it will happen. The executive will only remain CEO until December 29, 2023, as he explained in a letter to employees.
Farewell Koticksan we all know those millions you left with will fill you with joy. We will enjoy to see COD's demise
*In December 1990, Kotick and his partner Brian Kelly bought a 25% stake in the almost-bankrupt Activision, then known as Mediagenic. He changed the name back to Activision, performed a full restructuring of the company, and refocused the company on video games.[6][7] Kotick became CEO of Activision in February 1991.[11] From 1997 to 2003, Activision acquired nine development studios and released its first hit game in 1995.[5]
At Activision, Kotick set out to build "an institutional quality, well-managed company with a focus on the independent developer."[7] In a June 14, 2010, interview with gaming blog Kotaku, Kotick stated, "…[P]art of the whole philosophy of Activision was whether you're owned outright or not, if you're a studio you have control of your destiny, you could make decisions about who to hire, flexibility on what products to make, how to make them, schedules appropriate to make them, budgets."[12]
Kotick also served as a founder of International Consumer Technologies and was president from 1986 to January 1995. In 1995, International Consumer Technologies became a wholly owned subsidiary of Activision.[13]
Activision Blizzardedit
In November 2006, Kotick started discussing a merger with the games division of Vivendi, a French entertainment conglomerate, which included Blizzard Entertainment and Sierra Entertainment.[4] Kotick engineered the Activision Blizzard merger, which created a new company, Activision Blizzard.[14] Shareholders of Activision Blizzard approved Kotick as CEO of the combined company on July 9, 2008.[15] Kotick said he aimed to build on Blizzard's successes in the Asian market to introduce Activision's games there.[14]Kotick has used Activision Blizzard's industry position to push partners for changes that he maintains would benefit the gaming community. In July 2009, Kotick threatened to stop making games for the PlayStation 3 platform if Sony did not cut the price of the console.[16] Kotick also urged the British government to reward Activision for continuing to invest in the country's pool of game developers by providing Activision with the same kinds of tax incentives provided by Canada, Singapore, and eastern bloc countries.[17] Kotick has launched an Independent Games Competition with $500,000 in total available prize money for small developers working with new platforms and has stated that "keeping passion in game development is something that's important to him."[6][18]
In October 2016, Kotick announced the creation of Activision Blizzard's Overwatch League.[19] Earlier that same year, Activision had acquired companies such as King and Major League Gaming.[20] In June 2017, Fortune reported that Kotick had become "the longest-serving head of any publicly traded tech company." Under him, the company has approved the development of films based on its video games and had developed new esports projects.[21]
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