VG Insighs Report: Fallout Show Season 1 Made Bethesd $80m in Revenue - Player Boost Bigger than Witcher S1

[Gamernyc78]

Transmedia Opportunity in Games – How the Fallout TV Series Made Bethesda c. 80 Million USD | Video Game Insights

A case study of how Fallout's IP holder, Bethesda, made an estimated $80M from the TV show with almost no cost.

vginsights.com

TLDR: The Fallout TV series made Bethesda an estimated 80 million dollars in game-related revenue and license fees with just one season. The TV show revitalised interest towards the franchise, boosting game sales and in-game spend. The potential lifetime value of this to Bethesda, the Fallout IP holder, is hundreds of millions of dollars

 

[mibu no ookami]

That actually goes to show how ill planned the strategy was.

A remake or a new game priced at 70 dollars could have EASILY cleared 80 million in revenue selling just over a million copies...