Sony's PlayStation is the market leader for video game consoles, a dominance built on the backs of violent stories like "The Last of Us" and "God of War."
But the company is learning that bloody epics about aging fathers can appeal to only so many people.
In its first partnership with Lego, PlayStation now targets the family-friendly, all-ages audience that's vital for long-term entertainment enterprises like Disney and Nintendo. "Lego Horizon Adventures" retells the origins of the closest character Sony has to a Disney princess, Aloy.
For years, Lego worked with PlayStation to produce a brick version of the Tallneck, a Horizon robot that moves like a brontosaurus with a flat satellite dish as its head. The toy released in 2022 as a promotion for "Horizon Forbidden West."
"It was one of the first ventures we really had on with the bricks side of business looking at games and gaming IP," Bryant said. "There was a lot of excitement internally at Lego about that, and certainly within the game team. We were all fans of Horizon. So we had a direct conversation with Guerrilla where we came to the table and said, 'Hey, this looks really cool, but you know what would be even cooler?' We fully expected for them to go, 'Yeah, that would be cool' and nothing would come of it, but they matched our enthusiasm."
Guerrilla's first franchise, "Killzone," was a dark, violent world that evoked real-world totalitarian imagery. The studio doesn't hesitate to declare its preference for the vibrant world of Horizon, which also features a diverse cast.
We were done with it as a team. As a studio, we needed to refresh the palette. It was, by choice, the opposite of 'Killzone,'" said art director Roy Postma, who has worked at Guerrilla since 2000. "I think the themes that this story and the characters represent are relatable for all ages and people, like having a found family of friends and finding your place in the world."
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But the company is learning that bloody epics about aging fathers can appeal to only so many people.
In its first partnership with Lego, PlayStation now targets the family-friendly, all-ages audience that's vital for long-term entertainment enterprises like Disney and Nintendo. "Lego Horizon Adventures" retells the origins of the closest character Sony has to a Disney princess, Aloy.
For years, Lego worked with PlayStation to produce a brick version of the Tallneck, a Horizon robot that moves like a brontosaurus with a flat satellite dish as its head. The toy released in 2022 as a promotion for "Horizon Forbidden West."
"It was one of the first ventures we really had on with the bricks side of business looking at games and gaming IP," Bryant said. "There was a lot of excitement internally at Lego about that, and certainly within the game team. We were all fans of Horizon. So we had a direct conversation with Guerrilla where we came to the table and said, 'Hey, this looks really cool, but you know what would be even cooler?' We fully expected for them to go, 'Yeah, that would be cool' and nothing would come of it, but they matched our enthusiasm."
Guerrilla's first franchise, "Killzone," was a dark, violent world that evoked real-world totalitarian imagery. The studio doesn't hesitate to declare its preference for the vibrant world of Horizon, which also features a diverse cast.
We were done with it as a team. As a studio, we needed to refresh the palette. It was, by choice, the opposite of 'Killzone,'" said art director Roy Postma, who has worked at Guerrilla since 2000. "I think the themes that this story and the characters represent are relatable for all ages and people, like having a found family of friends and finding your place in the world."
[WashingtonPost] Lego approached PlayStation with the idea to create a "Lego Horizon" game
Source
www.resetera.com
