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As spotted by TechCrunch, X updated its guidelines to let users “share consensually produced and distributed adult nudity or sexual behavior” as long as it’s labeled and not in a prominent location, such as a profile picture or banner.The terms of service for the site that used to be Twitter now allow NSFW content, except in profile pictures and banners.
After this article was published, the @Safety account tweeted saying, “We have launched Adult Content and Violent Content policies to bring more clarity of our Rules and transparency into enforcement of these areas. These policies replace our former Sensitive Media and Violent Speech policies - but what we enforce against hasn’t changed.”
In the past, X — formerly known as Twitter — didn’t explicitly ban porn. It became a home for some NSFW creators following the launch of Twitter Blue (now X Premium), as creators could encourage followers to pay to view content, similar to OnlyFans. NSFW content could be another form of revenue for X, which has seen a dip in ad sales following Elon Musk’s takeover.