Xbox chief marketing officer is leaving Microsoft

Fenton

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Microsoft is losing another key Xbox executive at the end of the month. Xbox chief marketing officer Jerret West is leaving Microsoft to join Roblox as its new CMO and head of market expansion.


This is the second key Xbox executive resignation this year, after former head of Xbox emerging tech, Kareem Choudhry, left Microsoft in early April. Choudhry’s departure triggered a similar shake-up, with his former team moving to the Xbox hardware side.

 

voke

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From industry loser to industry giant. I'd say this is quite the promotion.
 

Dabaus

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If MS were to go after Roblox its be at least another 30 billion down the drain and a year at least of regulatory litigation. Sony's reaction would be to buy another no name studio with no IP working on a game theyll cancel before it sees the light of day.
 
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anonpuffs

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It must be hard trying to market something nobody wants.


Major Nelson went to Unity and this guy to Roblox. We can safely say both are acquisition targets. This is their MO.
i will fucking LAUGH if microsoft buys unity
hahahahaha their games will be so shit
 
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Batzy

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Makes sense Phil has been doing his job for 10 years, might as well leave.
 

Entropi

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Oh wait, he left for Roblox? They are going to Nokia Roblox, too.
 

daniel5043

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It must be hard trying to market something nobody wants.


Major Nelson went to Unity and this guy to Roblox. We can safely say both are acquisition targets. This is their MO.
In theory no platform holder should be able to buy unity but since technically xbox won't be a platform in the next 10 years 😉
 

Ico

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If MS were to go after Roblox its be at least another 30 billion down the drain and a year at least of regulatory litigation. Sony's reaction would be to buy another no name studio with no IP working on a game theyll cancel before it sees the light of day.

i spit my drink reading the sony part lmao
 
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Say1nMan

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And their marketing will continue to be bad. The division was gutted as part of one of the previous Microsoft layoff so I don't expect much improvement especially if Matt Booty is overseeing it. Lol.
 

TubzGaming

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There was marketing?!?
Most of it was "meetings" with the fans.. i mean influencers
meal weeks GIF