Xbox chief marketing officer is leaving Microsoft

[Fenton]

Microsoft is losing another key Xbox executive at the end of the month. Xbox chief marketing officer Jerret West is leaving Microsoft to join Roblox as its new CMO and head of market expansion.


This is the second key Xbox executive resignation this year, after former head of Xbox emerging tech, Kareem Choudhry, left Microsoft in early April. Choudhry’s departure triggered a similar shake-up, with his former team moving to the Xbox hardware side.

Microsoft shakes up Xbox marketing as key exec departs for Roblox

Jerret West is leaving Xbox at the end of the month.

www.theverge.com

 

[voke]

From industry loser to industry giant. I'd say this is quite the promotion.

 

[reziel]

It's only a matter of time before Roblox becomes a part of da "family".

 

[Exicide]

Maybe now Xbox can finally get better marketing.

 

[Gods&Monsters]

It must be hard trying to market something nobody wants.

It's only a matter of time before Roblox becomes a part of da "family".

Major Nelson went to Unity and this guy to Roblox. We can safely say both are acquisition targets. This is their MO.

 

[2spooky5me]

Damn, I thought it would be Aaron Greenberg.

 

[Dabaus]

If MS were to go after Roblox its be at least another 30 billion down the drain and a year at least of regulatory litigation. Sony's reaction would be to buy another no name studio with no IP working on a game theyll cancel before it sees the light of day.

 

[anonpuffs]

It must be hard trying to market something nobody wants.


Major Nelson went to Unity and this guy to Roblox. We can safely say both are acquisition targets. This is their MO.

i will fucking LAUGH if microsoft buys unity
hahahahaha their games will be so shit

 

[Entropi]

Is this guy who signs the paychecks to the shills?

 

[Batzy]

Makes sense Phil has been doing his job for 10 years, might as well leave.

 

[Nhomnhom]

It's only a matter of time before Roblox becomes a part of da "family".

Roblox has the same energy as Xbox, pure garbage that takes advantages of idiots.

 

[Entropi]

Oh wait, he left for Roblox? They are going to Nokia Roblox, too.

 

[daniel5043]

It must be hard trying to market something nobody wants.


Major Nelson went to Unity and this guy to Roblox. We can safely say both are acquisition targets. This is their MO.

In theory no platform holder should be able to buy unity but since technically xbox won't be a platform in the next 10 years

 

[Ico]

If MS were to go after Roblox its be at least another 30 billion down the drain and a year at least of regulatory litigation. Sony's reaction would be to buy another no name studio with no IP working on a game theyll cancel before it sees the light of day.

i spit my drink reading the sony part lmao

 

[xollowsob]

You did a fucking terrible job, pal. Pack ya bags and hit the bricks ya shit house.

 

[Yurinka]

Is Aaron Greenberg still there? He should leave or be fired too.

 

[Say1nMan]

And their marketing will continue to be bad. The division was gutted as part of one of the previous Microsoft layoff so I don't expect much improvement especially if Matt Booty is overseeing it. Lol.

 

[Shmunter]

There was marketing?!?

 

[TubzGaming]

There was marketing?!?

Most of it was "meetings" with the fans.. i mean influencers

 

[Al Catone]

I don't understand how Aaron Greenburger is still there....