You just have to respect the hustle at this point. He has absolutely no shame.
What I don't get is how he never gets called out for all the shit he does and how all the narratives MS comes up with actually stick for a while (at least on the surface). I think it comes from the fact that Sony is extremely incompetent at playing the same PR game.
Just imagine how much people would mock Sony if they were the ones that promised VR support then walked back on it, releases a console with no launch lineup, made fake demonstrations for stuff like Smartglass/Kinect/Illumirum, Fuck people still bring up Sony target renders from 2008, while MS does this sort of stuff pretty much annually even on some of their biggest titles.
For all the praise Phil/Gamepass got for making gaming inclusive, for providing value, for making games cheap, Jimbo/Sony show up with a much better service on every level (including the basic tier), yet it's like nothing happened, I'm yet to see any praise on that level. Makes me believe that they actually paid for all the praise before, not very surprising giving MS history of playing dirty.