Brazilian retailer KaBuM! sold "10 PS5 Eiffel Towers" during Black Friday (around 30k+ PS5)

[John Elden Ring]

PlayStation 5 is a massive sucess in Brazil

KaBuM! vende o equivalente a 10 torres Eiffel de PS5 durante a Black Friday 2023 - PSX Brasil

O KaBuM! conseguiu a sua maior Black Friday da sua história em 2023. Entre 23 e 26 de novembro, a empresa bateu recorde de vendas. Com descontos de até 80% em

psxbrasil.com.br

To achieve this result, the e-commerce company focused its efforts on the customer, understanding what its consumers wanted. The initiative improved stock preparation and highlighted the most sought-after categories. The highlight of the year was the PlayStation 5. The item was one of the most requested among ninjas. E-commerce sold the equivalent of the height of ten Eiffel Towers during the four days of Black Friday and in advance of Cyber Monday (last Sunday). In addition, the other top-selling products were: SSD, power supply, VGA, monitor, case, video game, watercooler, processor, robot vacuum cleaner and chair.

 

[Entropi]

Good on those Ninjas for getting a PS5.

 

[Johnic]

 

[ethomaz]

To add that was the bundle.

 

[Cool hand luke]

What's this in context? I know the Brazilian market is relatively small. Do we have LTDs of successful consoles?

 

[anonpuffs]

Good on those Ninjas for getting a PS5.

original word is "consumidores" (consumers) - no idea where 'ninjas' comes from

 

[Entropi]

apparently 'ninja' is slang for 'kid'

Well that makes more sense.

 

[Gods&Monsters]

apparently 'ninja' is slang for 'kid'

It's actually their logo. If you go on their websites it's ninjas everywhere.

https://www.kabum.com.br/

 

[anonpuffs]

Well that makes more sense.

I don't know if i'm right, see @Gods&Monsters post. Also I edited my post with a correction - the original text doesn't say "ninjas"

 

[riesgoyfortuna]

that clown welfare its having a meltdown on the era thread XD

 

[anonpuffs]

that clown welfare its having a meltdown on the era thread XD

Oh boy link?

*edit*

 

[JAHGamer]

PS5 or Series S .... no brainer

 

[nongkris]

Welfare getting absolutely cooked over at resetera for his dog shit math skills and taking anything chatGPT says as factual.

Brazilian retailer sold somewhere between zero and eight hundred thousand PS5s (Lots of Empire Eiffel State Tower Buildings) News - Sales

I mean it's a PR statement from a retailer, obviously they'll go for the maximum number possible

www.resetera.com

 

[Bryank75]

Just goes to show how much growth potential there is out there. Plenty of people want to buy in..if they can reach people and offer a way for them to buy it for those on lower incomes, they will get into the ecosystem. It's highly desirable.

The key is to increase the desirability and things like ports and not having big showcases with great games is gonna hurt that.... so they need to improve on that front.

 

[Cool hand luke]

Welfare getting absolutely cooked over at resetera for his dog shit math skills and taking anything chatGPT says as factual.

Brazilian retailer sold somewhere between zero and eight hundred thousand PS5s (Lots of Empire Eiffel State Tower Buildings) News - Sales

I mean it's a PR statement from a retailer, obviously they'll go for the maximum number possible

www.resetera.com

We already know he can't do math.

Demand: 0
Supply: 2000
Welfare: Supply constrained!!!

 

[Danja]

Hopefully Sony can find ways to further cost reduce PS5 price in the coming year. It would be fantastic to see them further undercut Xbox is smaller markets where growth potential is ripe.

Series S being more expensive than PS5 is so crazy lol.

 

[JAHGamer]

Welfare getting absolutely cooked over at resetera for his dog shit math skills and taking anything chatGPT says as factual.

Brazilian retailer sold somewhere between zero and eight hundred thousand PS5s (Lots of Empire Eiffel State Tower Buildings) News - Sales

I mean it's a PR statement from a retailer, obviously they'll go for the maximum number possible

www.resetera.com

This guy is insane, he’s actually googling the square footage of an average warehouse

He hates good PS news that much

 

[riesgoyfortuna]

This guy is insane, he’s actually googling the square footage of an average warehouse

He hates good PS news that much

i think welfare its on the spectrum,i cant believe he its so stupid.i know he is mediocre xbox fanboy butthurt by the dismal sales but man,even the most stupid xbots have some self awareness

 

[ethomaz]

Good on those Ninjas for getting a PS5.

original word is "consumidores" (consumers) - no idea where 'ninjas' comes from

Let’s clear things…

The ninja word… Kabum did a special PC deal where two R$15k machines (~$3k) were being sold at R$20 (less than $1).

There are several clues in social networks like Twitter, Facebook, etc and their Site/App that lead to all of them to make up a code that allow to buy the PC at R$20… the first two person to resolve the full code won.

So Ninja in Brasil is a work used when you did something so skilled in a very fast way… these that could find the solution of the clues where called ninja by the site article.

In a literal translation…

“To participate, these Ninjas had to find clues in the site, app and social networks of the brand.”

In the past Kabum (that is an Onomatopoeia to the sound of an explosion) did several deals like that where people started to call that you have to be a ninja to be first to resolve the clues.

That made Kabum use it as a marketing creating even a loyalty program called Ninja Prime Customer that you receive special deals where you had to be fast as a ninja to get them.

They normally had Ninja Offers with very small duration.

 

[ethomaz]

BTW the Kabum is owned by Magazine Luiza one of the biggest retailers here with big stores (over 500m2) in almost all cities in state of São Paulo at least.

Whatever @Welfare believes they don’t have space to stock that amount of PS5 is bullshit.

They can easily stock 30k PS5…and that easy happens in Black Friday or Christmas period.

The retailer probably sold 30k PS5 at Black Friday and the marketing team made the news with what famous monument they can fit these into.

Not the stupid ideia that they inflated to fit the tower lol