EA CEO says there’s a “real hunger” among developers to use AI to speed up development. Ubisoft CEO thinks it'll make games feel more alive & richer.

[Gamernyc78]

Update 5/15

Ubisoft CEO says "I expect a lot from gen AI in our games" and thinks it'll make them feel "more alive and richer"

Ubisoft is doubling down after its GDC AI demonstration

www.gamesradar.com

EA CEO says there’s a “real hunger” among developers to use AI to speed up development | VGC

More than half of EA’s development processes can be “positively impacted” by AI…

www.videogameschronicle.com

Speaking during a Q&A session following its latest financial results briefing, Wilson was asked how EA was planning to implement AI in development going forwards.

Wilson replied that the company was already starting to use AI in some aspects of development, citing the EA Sports FC series as an example. According to Wilson, AI lets developers make football stadiums much quicker and add a wider variety of animations.

“As a company, we’ve been deeply tied to AI since our inception,” Wilson explained. “It has been the very center of all of the games that we create, replicating human intelligence in the context of a game play experience. But certainly, as we think about the wave of generative AI today and as it merges into artificial general intelligence, broadly, we’re still very early.

“But the things I talked about in the conference were really both two-fold. One, how do we get more efficient? The stat I used was we’ve moved from being able to create stadiums from 6 months to 6 weeks. And my expectation is that will continue to shrink over time.

“Maybe even more profound than that – when we build a game we have animation and run cycles. In FIFA 23, we had 36 run cycles, which gave you a kind of believability of human performance inside of that game. When we launched EA Sports FC 24, we had 1,200 run cycles.

“This adds to the individuality and uniqueness of each player, and delivers our players more immersion in the game, a more engaging experience that is more true to what they watch on television on a Sunday afternoon.

“And so as we think about the first pillar of generative AI for us, we’re really looking at how can it make us more efficient, how can it give our developers more power, how can it give them back more time and allow them to get to the fun more quickly.”

Wilson went on to suggest that more than half of EA’s developmental processes could be enhanced by generative AI in the future, and that the plan is to transform the development process within the next five years.

“We’ve done analysis across all of our development processes, and right now, based on our early assessment, we believe that more than 50% of our development processes will be positively impacted by the advances in generative AI,” Wilson stated. “And we’ve got teams across the company really looking to execute against that.

“The second phase for us, of course, is how do we further expand our games? How do we build bigger worlds with more characters and more interesting story lines?

“If efficiency starts to really take place over the next 1-3 years, our expectation is that, over a 3- to 5-year time horizon, we will be able to, as part of our massive online communities and blockbuster storytelling, build bigger, more immersive worlds that engage more players uniquely around the world. And we think about that on a 3- to 5-year time horizon.

And perhaps on a 5+ year time horizon, we think about how do we take all of those tools we create and offer those to the community at large so that we can actually get new and interesting and innovative and different types of game experiences? Again, not to replace what we do but to augment, enhance, extend, expand the nature of what interactive entertainment can be in much the way YouTube did for traditional film and television.

“One of the great advantages, of course, we have is we do have 40 years of data. And so as I think about efficiency over 1-3 years, expansion over 3-5 years, transformation on a 5-year time horizon, it’s actually very plausible that with 40 years of owned data that we have to feed into these models, we actually might be able to accelerate that time frame.

“And I would tell you, there is a real hunger amongst our developers to get to this as quickly as possible because, again, the holy grail for us is to build bigger, more innovative, more creative, more fun games more quickly so that we can entertain more people around the world on a global basis at a faster rate.”

 

[Gamernyc78]

Wow on cue after I bumped up the older "speeding up development" thread. Thts crazy coincidental.

 

[Entropi]

I wonder if by developers he means executives who want to reduce the headcount aggressively

 

[Gediminas]

EA CEO says there’s a “real hunger” among developers to use AI to speed up development | VGC

More than half of EA’s development processes can be “positively impacted” by AI…

www.videogameschronicle.com

what a nonsense. yes, devs has ''real hunger'' to use AI, and then have to have real hunger

this all push is just for shareholders and ceos, pretend that is all about devs, yeah, right. fucking gaslighting people.

 

[Luffy123]

I don’t have a problem with AI if it’s coming from the creatives pushing it themselves to actually hasten game development

But coming from people like this guy and Sadaya is just a way of cutting the workforce

 

[Old Gamer]

what a nonsense. yes, devs has ''real hunger'' to use AI, and then have to have real hunger

this all push is just for shareholders and ceos, pretend that is all about devs, yeah, right. fucking gaslighting people.

Junior devs love AI because it vomits code out much faster than they can dream up. Then seniors waste time cleaning that shit up.

 

[xollowsob]

Speed up development = automate the cookie cutter elements and MTX creation, while sacking people and reducing the costs of development.

The Devs aren't hungry for it, the bean counters are.

No matter how good ai could be (it's a meme, let's be honest) it will never replace people. No air can bob Ross better than bob ross

 

[Zzero]

Good, I welcome the possibilities of so-called "AI" speeding up games. Which, I will remind you, has been on-going for over 20 years now for things like land generation and tree placement.

 

[Yuniac]

I am a developer and can tell you one thing:

>EA CEO says there’s a “real hunger” among developers to use AI to speed up development
said no one ever

 

[Gamernyc78]

I am a developer and can tell you one thing:

>EA CEO says there’s a “real hunger” among developers to use AI to speed up development
said no one ever

 

[Gamernyc78]

...

 

[Gamernyc78]

Ubisoft CEO says "I expect a lot from gen AI in our games" and thinks it'll make them feel "more alive and richer"

Ubisoft is doubling down after its GDC AI demonstration

www.gamesradar.com

 

[Systemshock2023]

We are testing AI to forecast financials in project management. It's a mess.it just projects data based on averages from prior months.

 

[Gamernyc78]

We are testing AI to forecast financials in project management. It's a mess.it just projects data based on averages from prior months.

Has alot of gd applications I just thy don't lose sight of using ppl to handle the core of games and what make some uniquely good.

 

[anonpuffs]

We are testing AI to forecast financials in project management. It's a mess.it just projects data based on averages from prior months.

Lol they're going to make a financial thriller novel out of this someday. It'll be like "the fear index"

 

[Systemshock2023]

Lol they're going to make a financial thriller novel out of this someday. It'll be like "the fear index"

Wouldn't want a % of the value of my stocks based on inputs from AI. At least have a human screwing it up.

 

[anonpuffs]

Wouldn't want a % of the value of my stocks based on inputs from AI. At least have a human screwing it up.

I mean for decades they paid data scientists big bucks to make complicated financial models to do this stuff... expecting modern day AI to do the same thing is like asking a baby turtle to solve quantum mechanics and show proof lol

 

[Gamernyc78]

I mean for decades they paid data scientists big bucks to make complicated financial models to do this stuff... expecting modern day AI to do the same thing is like asking a baby turtle to solve quantum mechanics and show proof lol

These ppl want instant results and gratification.

 

[Nhomnhom]

Endless trash on the way.

 

[Gamernyc78]

Endless trash on the way.

Come on man you let me down. It'll be easier to port games to PC