Elden Ring dev has "no idea why it's selling so well," but won't let sales change how it makes games
FromSoftware hasn't stopped to analyze Elden Ring's huge success
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Elden Ring producer Yasuhiro Kitao recently appeared at the PlayStation Partner Awards 2023 in Japan, where he was asked about the RPG's huge success. Kitao reportedly said the massive sales of Elden Ring were a complete surprise to the team at FromSoftware, according to Denifaminicogamer (and translated by Automaton Media).
Elden Ring might be nearly two years old at this point, but FromSoftware apparently still hasn't taken the time to properly analyze the launch. "We still haven’t been able to analyze why so many people play the game, and we have no idea why it’s selling so well," the FromSoftware producer said at the event, adding "our attitude towards development has remained unchanged."
Kitao adds that "making games that we think are fun and have value has been our policy for a long time, and we won’t start aiming for new big hits like Elden Ring. Our stance of creating games we think are fun and worthwhile will not be changing." The FromSoftware producer doubles down there on Elden Ring's success not influencing the developer's thinking going forward.