Good quick read on the PS5 price hike.
Will post quote the bits I found interesting . Full article is linked.
Will post quote the bits I found interesting . Full article is linked.
…Inflationary pressure across the supply chain, and low real-terms prices for games, are an unsustainable combination – price rises are in store for both hardware and software.
Opinion by Rob Fahey Contributing Editor
Published on Aug. 26, 2022
…While consumers may decry corporate greed, the reality is that this is being driven by inflation that has dramatically increased costs up and down the supply chain; certainly, there are some companies within those supply chains who are taking advantage of the broader inflationary climate to sneak in some profit margin increases, but it’s generally not the game companies at the consumer-facing end of the chain who are doing so.
…Inflation isn’t the only factor either. The fact that the United States isn’t seeing a PS5 price jump despite inflationary pressures also reveals the extent to which the unsettled currency markets are to blame. The strong dollar is effectively hedging against inflationary pressure for US consumers, while the relative weakness of currencies like the Euro and the Yen pushes additional costs onto consumers in those regions.
…The comments from Internet wags about the PS5 price hike being irrelevant to consumers who can’t find a console anyway are largely intended in jest, but there’s a serious undercurrent to them as well. The fact that scalpers are still able to command a price premium for scarce stock of the console means that Sony’s price hike will likely be absorbed by the market without any significant impact on the sales curve for the device, at least at first.
…Nintendo, on the other hand, may well have a new Switch revision close enough in the pipeline to shunt off its inflationary price rises onto that new hardware launch, rather than bumping the price of existing models – although of the three console platform holders, Nintendo has in the past been among the least resistant to preserving its margins by bumping local prices in response to currency fluctuations.
On the other side of that equation, most game software is actually being sold at a historically low price in real terms – occasional $10 price hikes at the launch of new console generations have not even tracked with inflation in recent decades.
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www.gamesindustry.biz