[gizmodo] Apple Vision Pro US sales are all but dead, market analysts say
- Thread starter anonpuffs
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It’s still one of the best pieces of technology out and a real game changer in the long term. It’s bleeding edge stuff and will only get better and more accessible.
Needs 20 more years for what? VR gaming is already a great experience. And AVP is also a great device, I don't own one but I've used one extensively.
This comment doesn't make any sense. Tech IS here already. Saying its not proves you havent even thoroughly tried it.
It will always be a niche. Nothing to do with tech.
I tried it a month ago.
I didn't think it was revolutionary enough as VR replacement (lack of video-in also means you can't use it to play PC VR games), and the noticeable lag between video capture and projection nullifies it as an evolution to Hololens.
Couple that with the $3500 price point and it's just not a very appealing product.
I think their decision to go with a VR headset + video reprojection instead of wave guides is the strategic choice that just wasn't the right one.
I do believe spatial computing is the future of personal computers, but video reprojection was always going to be weird for regular consumers. Not to mention the eyes panel that is just silly.
I didn't think it was revolutionary enough as VR replacement (lack of video-in also means you can't use it to play PC VR games), and the noticeable lag between video capture and projection nullifies it as an evolution to Hololens.
Couple that with the $3500 price point and it's just not a very appealing product.
I think their decision to go with a VR headset + video reprojection instead of wave guides is the strategic choice that just wasn't the right one.
I do believe spatial computing is the future of personal computers, but video reprojection was always going to be weird for regular consumers. Not to mention the eyes panel that is just silly.
Well, I assume that with this pricing they weren't aiming to get huge sales.
I know Apple always have a stupidly high profit margin in everything they sell, and that Meta doesn't give a fuck on losing a ton of money with VR, but the differences between Quest 3 and Vision Pro don't justify at all the huge price difference.
In Quest 3 you can get pretty much the experince with a way bigger catalog and for a way cheaper price.
Sure, still has to evolve to reach the mainstream. In the hardware side mostly making the devices cheaper and less bulky even if for some are ok.
But more than in the hardware, I think that where VR still has to improve is in the software side finding its type of games and apps that better take advantage of its specific things (depending on device) like head, hand or eye tracking controls and stunning super inmersion levels, plus finding cool usages of integrating real world stuff via Mixed Reality.
I think VR has to find its way beyond traditional gaming and apps, to find their own types of games and apps.
As an example, it has a huge potential for edutainment/courses/etc. and that we may see something important steps on this side in the future (huge wink).
The VR market keeps growing, but still is in a nascent stage the devs are still figuring out what we can do and how can we use it in a way people likes it and understands it. Being something new it's difficult.
If it doesn't grow faster, I think more than because of hardware, software or pricing issues (which obviously are there) it's because of the marketing side: it is something that can't be marketed online.
You must experience that top tier level of 3D presence personally to understand why it's so cool, immersive and difference to flat displays like tvs or cinema. I think that even with the current hardware, software and pricing if someone would do a massive marketing campaign bringing devices to the main cities/retailers around the world to encourage people to try it for free the sales would noticiably increase.
I assume they don't do it because these brands know we're years away from being on a point where it can go mainstream. Before making the giant marketing push I think there's a lot of work still to be made on hardware, pricing and specially software.
I know Apple always have a stupidly high profit margin in everything they sell, and that Meta doesn't give a fuck on losing a ton of money with VR, but the differences between Quest 3 and Vision Pro don't justify at all the huge price difference.
In Quest 3 you can get pretty much the experince with a way bigger catalog and for a way cheaper price.
The tech is definetively there, modern VR/MR is fucking cool and feels like Matrix made with dark magic.
Sure, still has to evolve to reach the mainstream. In the hardware side mostly making the devices cheaper and less bulky even if for some are ok.
But more than in the hardware, I think that where VR still has to improve is in the software side finding its type of games and apps that better take advantage of its specific things (depending on device) like head, hand or eye tracking controls and stunning super inmersion levels, plus finding cool usages of integrating real world stuff via Mixed Reality.
I think VR has to find its way beyond traditional gaming and apps, to find their own types of games and apps.
As an example, it has a huge potential for edutainment/courses/etc. and that we may see something important steps on this side in the future (huge wink).
The VR market keeps growing, but still is in a nascent stage the devs are still figuring out what we can do and how can we use it in a way people likes it and understands it. Being something new it's difficult.
If it doesn't grow faster, I think more than because of hardware, software or pricing issues (which obviously are there) it's because of the marketing side: it is something that can't be marketed online.
You must experience that top tier level of 3D presence personally to understand why it's so cool, immersive and difference to flat displays like tvs or cinema. I think that even with the current hardware, software and pricing if someone would do a massive marketing campaign bringing devices to the main cities/retailers around the world to encourage people to try it for free the sales would noticiably increase.
I assume they don't do it because these brands know we're years away from being on a point where it can go mainstream. Before making the giant marketing push I think there's a lot of work still to be made on hardware, pricing and specially software.
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Sony anticipate this. This is why they refuse to produce more microled display. If they decide to expand production plant and then apple cut production, they will have no other buyer.
appleinsider.com
Sony refuses to increase Vision Pro screen production capacity for Apple
Even as analysts predict limited supplies of the Apple Vision Pro at launch, Apple has apparently asked Sony to make more of the headset's eye screens — and Sony has said no.
appleinsider.com
