Jez Corden: "I never claimed to be a game journalist. I call myself a blogger generally cus i was never trained in journalism, learning as i go."

[Impulse]

It's pretty obvious who’s doing pro bono shilling but the question is what do they get out of it?

It's almost certainly not pro bono.

The price may be cheap (insider access + free flights invites swag etc), but it's not for free at all.