PlayStation exec predicts focus will ‘shift from graphics to immersive narratives’ | VGC
“Technological advancements will enhance emotional depth in games” over the next decade…
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A top PlayStation executive has predicted that technological advancements in gaming will see the focus “shift from graphics or visuals to immersive narratives” over the coming decade.
In an interview published to coincide with today’s event, Asad Qizilbash, the head of PlayStation Productions and head of product at PlayStation Studios, was asked to provide his predictions for where gaming’s headed.
“In terms of gaming’s future, I envision games becoming more personalised due to advances in technology and AI, enabling customized experiences for each player,” he said.
“Moreover, technological advancements will enhance emotional depth in games by allowing characters to be much more emotive and expressive, fostering more evocative storytelling.
“That’s going to help a whole generation of creators be able to just create so much more emotion in the stories. The focus is going to shift from graphics or visuals to immersive narratives that resonate long after the controller is set down.”
Qizilbash, who’s tasked with transforming PlayStation’s gaming brands into global entertainment franchises, also said AI will enable the creation of “more personalised experiences and meaningful stories”.
“For instance, NPCs (Non Player Characters) in games could interact with players based on their actions, making it feel more personal.
This is important for the younger Gen Z and Gen Alpha audiences, who are the first generations that grew up digitally and are looking for personalization across everything, as well as looking for experiences to have more meaning
